Core Requirements

You must complete five courses (15 Credit Hours) in Business Marketing and Sales with a minimum grade of C- in each course and an overall grade point average of 2.0 in the set of courses for the Minor.

Please note that although the Marketing Minor is available beginning in the Fall 2015 semester, several courses are still in development and may not be offered for several semesters.  Please speak with your advisor if you wish to add the Marketing Minor to your academic plan.

The following four courses (12 credit hours) must be completed:

• BUS-M 300 Introduction to Marketing OR BUS-M 30 Intro. to Marketing Management
• BUS-M 330 Consultative Selling
• BUS-M 405 Consumer Behavior
• BUS-M 450 Marketing Strategy

Choose 1 course (3 credit hours) from the following:

• BUS-M 415 Advertising & Integrated Marketing Communications
• BUS-M 421 Fundamentals of Negotiation
• BUS-M 426 Sales Management
• CMCL-C 337 New Media
• TEL-R 440 Advertising Strategies
• TEL-T 345 Advertising Media Planning