This minor introduces students to all of the components of Strategic Communication: advertising, marketing, branding, and public relations. While the minor will not provide them with all the tools necessary for a career in Strategic Communication, it will supplement other degrees and make students more marketable for prospective employers.

General Requirements

Students pursuing the minor in Strategic Communication must complete the following requirements

• 15 credit hours of strategic communication courses
• Courses must be completed with a grade of C or higher
• Courses are 3 credit hours unless otherwise noted
• A minimum cumulative GPA of 2.0 across all courses required in the minor
• Minors are awarded concurrently with Baccalaureate degrees

Course Requirements

• COMM-I 102 Introduction to Strategic Communication
• COMM-I 334 Public Relations in Strategic Communication
• COMM-I 337 Digital Advertising Strategies
• COMM-I 347 Strategic Communication Campaigns
• COMM-I 440 Advertising Strategies