This minor introduces students to all of the components of Strategic Communication: advertising, marketing, branding, and public relations. While the minor will not provide them with all the tools necessary for a career in Strategic Communication, it will supplement other degrees and make students more marketable for prospective employers.

General Requirements

Students pursuing the minor in Strategic Communication must complete the following requirements

• 15 credit hours of strategic communication courses
• Courses must be completed with a grade of C or higher
• Courses are 3 credit hours unless otherwise noted
• A minimum cumulative GPA of 2.0 across all courses required in the minor
• Minors are awarded concurrently with Baccalaureate degrees

Course Requirements

The following list contains requirements for students beginning the program between Fall 2021 and Summer 2022

• CMCL-C 324 Persuasion
• TEL-T 102 Introduction to  Advertising
• TEL-T 347 Promotion and Marketing in Telecommunications
• TEL-R 440 Advertising Strategies
• SPCH-S 333 Public Relations

The following list contains requirements for students beginning the program Fall 2022 and after

• COMM-I 102 Introduction to Strategic Communication
• COMM-I 311 Copywriting in Advertising
• COMM-I 334 Public Relations in Strategic Communication
• COMM-I 347 Strategic Communication Campaigns
• COMM-I 440 Advertising Strategies