Departments & Programs

The Media School

B.A. in Media
Media Advertising Concentration
Purpose

Media Advertising students will learn about the major institutions involved in advertising; the role of self- and government regulation; the way consumers turn to, avoid, process and are influenced by advertising; and the role of advertising in selling products as well as promoting ideas, including those designed for the public good. Students also will learn how to design, create, and manage effective advertising messages and campaigns—as well as assess their intended and unintended consequences. They will have the skillset to enter the advertising work world as account executives, copy writers, graphic and web designers, media planners, promotions specialists, research analysts, sales representatives and social media coordinators.

Media Advertising Concentration Requirements

1. The Media Advertising Concentration (MAC) consists of 15 credit hours, divided as follows:

Two required courses (6 cr.)

  • MSCH-A 337 Electronic Media Advertising
  • MSCH-S 348  Audience Analysis

Six credit hours of Media Advertising Concentration Elective Courses (choose two)

  • BUS-M 300 Introduction to Marketing
  • BUS-M 311 Introduction to Marketing Communications
  • FINA-S 352 Production for the Graphic Designer
  • MSCH-A 315 Advertising and Consumer Culture
  • MSCH-A 320 Principles of Creative Advertising
  • MSCH-A 347 Promotion and Marketing
  • MSCH-A 420 Advertising Concepts and Copywriting
  • MSCH-A 441 Advanced Advertising Strategies
  • MSCH-F 391 Media Audiences
  • MSCH-I 382 Internship in Media
  • MSCH-J 463 Graphic Design I
  • MSCH-J 465 Graphic Design II
  • MSCH-M 343 Electronic Media Sales
  • MSCH-R 321 Principles of Public Relations
  • MSCH-R 429 Public Relations Campaigns
  • MSCH-S 414 Public Communication Campaigns

2. One 3 credit Advertising Capstone course chosen from

  • MSCH-J 488 Agency Practicum--Agency 7
  • MSCH-J 499 Research in Journalism

3.   One 9-credit hour advertising-approved specialization, chosen in consultation with an advisor.