Departments & Programs

The Media School

B.A. in Media
Media Science Concentration
Purpose

Media Science  courses develop skills and competencies necessary for creating and distributing more effective media messages.  This makes the concentration (and the specialization in Media Research in particular) useful for those interested in careers including message production, developing and distributing persuasive media (e.g., advertising and public relations), message testing and audience research, media management, marketing, consulting, sales and others.  The concentration is also well-suited to those students interested in pursuing graduate work in media research.  Students completing the Media Science will be well-positioned to work in a number of media and non-media related fields.

Students will
  • develop empirically based skills and competencies necessary for creating and distributing more effective media messages.  
  • demonstrate skillsets useful for those interested in careers including message production, developing and distributing persuasive media (e.g. advertising and public relations), message testing and audience research, media management, marketing, consulting, sales and others.
Media Science Concentration Requirements

1.  15 credit hours chosen from the following list:   

  • MSCH-A 337 Electronic Media Advertising
  • MSCH-A 347 Media Promotion and Marketing
  • MSCH-D 337 New Media
  • MSCH-L 322 Telecommunications Policymaking
  • MSCH-S 312 Politics and Media
  • MSCH-S 315 Media Processes and Effects
  • MSCH-S 317 Children and Media
  • MSCH-S 348 Audience Analysis
  • MSCH-S 410 Sex in the Media
  • MSCH-S 451 Topical Seminar in Media and Society
  • MSCH-S 471 Applying Theory to Media Design
  • MSCH-V 490 Capstone Seminar in Media

2. Any 9-credit hour media specialization outside of the concentration.