Schools

School of Arts and Letters

Communication - Advertising (Bachelor of Arts)

Mission Statement

The mission of the Department of Communication Studies is to produce student learning and to advance knowledge about human communication from both a humanistic and social scientific perspective. The Department will provide a challenging, innovative, and supportive environment that will facilitate students’ intellectual growth. This includes students’ communication (both oral and written), research, and critical thinking skills across an array of contexts. The Department will serve the university, the community, and the discipline.

Student Learning Goals

1. Students will communicate effectively in speaking and writing. They will become proficient delivering public presentations, working in group situations, and interacting interpersonally.  Students will also learn to write effectively for a variety of purposes and audiences.

2. Students will think logically and critically. Communication Studies students should be proficient in the following: developing problem-solving approaches, conducting research, analyzing evidence and sources of evidence, distinguishing between sound and fallacious reasoning, and analyzing and evaluating texts and messages.

3.  Students will possess an in-depth knowledge of the field of communication studies. This will include major theoretical foundations in communication, advertising, or theatre. Students will also be able to utilize such information in practical applications of the theories and concepts.

4. Students will function effectively in a culturally diverse community and a global society.

Major/Department Policies:

The following policies apply to the tracks in Communication and Advertising.

  • GPA: A student must have a Grade Point Average of 2.0 or higher to graduate.  Additionally, students must have a GPA of 2.3 to enroll in SPCH-S 246 (Rhetorical Skills), the threshold course for the department.  All core courses must be passed with a grade of C or higher.
  • Graduation Requirements: Students must complete all General Education and Bachelor of Arts requirements.  For a major in Communication Studies, students must complete all courses listed in the program's degree plan.  In total, students must have completed with a C or higher 39 hours of Communication Studies courses, or courses in other departments approved by Communication Studies and listed on the degree plan.  To earn a major in Communication Studies, students must take a minimum of 21 hours within the Department.  Further, the Department also must approve all transfer credits into the major.
  • Transfer credits (Resident, Transfer, and Returning Students): Students who originally enrolled at IU Southeast, who have completed the requirements for admission into the Communication Studies program, and who have been continuously enrolled at IU Southeast (no more than three consecutive semesters without enrolling at IUS) are considered resident students. A student who transfers from another university, or changes majors within IU Southeast, will be considered a resident student and will be covered by resident student guidelines.  Students who have not enrolled at IU Southeast for four or more consecutive semesters are considered returning students. 
  • Policies for Accepting Transfer Credit - Department of Communication Studies policy for those transferring core courses:
    • Transfer credit for SPCH-S 246 is dependent upon reasonable evidence of competence in writing and speaking. This should include both an example of academic writing that is substantially similar to requirements for successfully completing the written portion of SPCH-S 246. Evidence will also include either a video-taped or live performance of a persuasive speech that is substantially similar to the requirements for completing the speaking portion of SPCH-S 246. Whether or not a paper or speech is considered "substantially similar" will be determined by the faculty of the Communication Studies Department.
    • The student must meet a minimum Grade Point Average of 2.3 for admission to the Communication Studies Department.
    • Prerequisites for core courses must be met (either by completing the course[s] at IU Southeast or through transfer credit from another university) before a student may enroll in the core course.
    • All core courses must be completed either by taking the appropriate course, or through substitution of a comparable course transferred from another institution or department.
    • The authority to decide which, if any, courses will be accepted for transfer credit will rest with the student's advisor (with the consent of the faculty of the Communication Studies Department). The student's advisor may require a syllabus or some other evidence of a course's suitability for transfer credit before a decision is made.
    • Transfer students must also meet the distribution and graduation requirements as they appear in the IU Southeast Bulletin.
  • Returning Students: Returning students must meet the distribution and major requirements as outlined in the IU Southeast Bulletin for the semester in which they re-enroll.   Core courses completed more than five year prior to re-enrollment will be accepted for credit on a case by case basis determined by the Department of Communication Studies faculty.  All students (resident, transfer, and returning) must meet the B.A. requirements for distribution and major courses outlined in the IU Southeast Bulletin.
  • University Policies: Students must adhere to all university policies and rules as described in the IU Southeast Bulletin in effect when a student enrolls in the university.

Scholarships/Awards: Outstanding Advertising Student

Degree Program Admission Requirements

Dept

Course Number

Title

Credit Hours

Minimum Grade

Co-Reqs or Pre-reqs

SPCH-S

121

Public Speaking

3

C

ENG-W 131

SPCH-S

122

Interpersonal Communication

3

C

See “General Requirements for Undergraduate Degrees at IU Southeast” and “General Requirements for the Bachelor of Arts Degree.”

Major Specific Requirements - All Advertising students complete all courses below.

Dept.

Course Number

Title

Credit Hours

Minimum Grade

Co-Reqs or Pre-reqs

CMCL-C

202

Media in the Global Context

3

C

CMCL-C

315

Advertising and Consumer Culture

3

C

TEL-T 102 and CMCL-C 202

SPCH-S

246

Rhetorical Skills

3

C

SPCH-S 121, SPCH-S 122, 2.3 GPA; ENG-W 131, and 30 credit hours

SPCH-S

324

Persuasion

3

C

Junior standing; SPCH-S 246

SPCH-S

424

Empirical Research Methods

3

C

Junior or senior standing; SPCH-S 246; MATH-M 118 or MATH-A118, or higher

TEL-T

345

Advertising Media Planning

3

   C

CMCL-C 315

TEL-T

347

Promotion and Marketing in Telecommunications

3   

 C

TEL-T 102 and CMCL-C 202

TEL-T

441

Advanced Advertising Strategies

3

C

TEL-T 345; senior standing

TEL-R

404 

Senior Seminar in Telecommunications 

  3 

        C

TEL-T 441


Electives - Complete two courses from List A and two courses from List B, not otherwise taken under List A.

List A

Dept.

Course Number

Title

Credit Hours

Minimum Grade

Co-Reqs or Pre-reqs

BUS-M

300

Introduction to Marketing (for Non-business Majors)

3

C

 

SPCH-S

333

Public Relations

3

C

Junior standing; SPCH-S 121

SPCH-S

336

Current Topics in Communication

3

C

 

List B

Dept

Course Number

Title

Credit Hours

Minimum Grade

Co-Reqs or Pre-reqs

BUS-M

415

Advertising and Promotional Management

3

C

BUS-M 300 or M301

JOUR-J

210

Visual Communication

3

C

JOUR-J

320

Principles of Creative Advertising

3

C

SPCH-S

336

Current Topics in Speech

3

C

SPCH-S

398

Independent Study

3

C

Junior standing; approval of instructor

SPCH-S

421

Rhetorical Criticism

3

C

Junior standing; SPCH-S 246

Academic Bulletins

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