Kelley Undergraduate Program

Majors by Department

Department of Marketing

The Marketing department offers a majors in Marketing and Professional Sales, as well as a co-major in Digital & Social Media Business Applications.  View here for all Marketing courses and view here for more about the Department of Marketing.

Marketing Major

Marketing Major Requirements (21 credits):

Required GPA: Major GPA of 2.0 – GPA includes all courses counting toward the Marketing major. Students planning to double major in Marketing and Professional Sales, please see special combined major requirements below.

 Required courses (12 credit hours):

  • BUS-M 303: Marketing Research (3 credits) P: BUS-M 370/304 with grade of C or higher
  • BUS-M 344: Creativity and Communication (3 credits) P: BUS-C 104/106 & BUS-C 204/205 with grades of C or higher
  • BUS-M 346: Analysis of Marketing Data (3 credits) P: BUS-M 370/304 with grade of C or higher
  • BUS-M 450: Marketing Strategy (3 credits) P: BUS-M 303 & BUS-M 346

Elective courses (9 credit hours):

  • BUS-M 255: TOPIC: Marketing in Our World Today (3 credits) P: Sophomore standing & current Kelley student 
    • Students interested in this elective must complete it before I-Core
  • BUS-M 330: Consultative Selling (3 credits) P: Sophomore standing & current Kelley student
    • Cannot double count for Professional Sales major requirement
  • BUS-M 339: Retail Marketing Analytics (3 cr.) P: Sophomore standing and current Kelley student 
  • BUS-M 355: TOPIC: Brand Management Practicum (3 credits) P: Application & instructor consent
    • See class notes for link to application.
  • BUS-M 360: Sales for Social Impact (3 credits) P: Sophomore standing & current Kelley student)
  • BUS-M 390: Marketing Topics Abroad (1 - 5 credits) P: varies by study abroad program
    • Students can count one course and/or up to 3 credits (whichever is in the student's best interest) of BUS-M 390 toward the Marketing major
  • BUS-M 401: International Marketing (3 credits) P: BUS-M 370/304 with grade of C or higher
  • BUS-M 405: Consumer Behavior (3 credits) P: Sophomore standing & current Kelley student
  • BUS-M 407: Business-to-Business Marketing (3 credits) P: BUS-M 370/304 with grade of C or higher
  • BUS-M 415: Advertising and Integrated Marketing Communications (3 credits) P: BUS-M 370/304 with grade of C or higher
  • BUS-M 419: Retail Strategy (3 credits) P: Junior standing
  • BUS-M 422: New Product Management (3 credits) P: BUS-M 370/304 with grade of C or higher 
  • BUS-M 426: Sales Management (3 credits) P: BUS-M 370/304 with grade of C or higher 
    • Cannot double count for Professional Sales major requirement
  • BUS-M 429: Legal Aspects of Marketing (3 credits) P: BUS-M 370/304 with grade of C or higher 
  • BUS-M 431: Brand Management (1.5 credits) P: BUS-M 370/304 with grade of C or higher 
  • BUS-M 432: Digital Marketing (3 credits) P: BUS-M 370/304 with grade of C or higher
    • Cannot double count as Digital & Social Media Bus App co-major requirement 
  • BUS-M 455: TOPIC: Creating Digital Content Practicum (3 credits) P: BUS-M 370/304 with grade of C or higher
  • BUS-M 455: TOPIC: Consumer Research Practicum (3 credits) P: Application & instructor consent
    • Contact instructor for application information.
Professional Sales Major

Professional Sales Major Requirements (21 credits): 

Required GPA: Major GPA of 2.0 – GPA includes all courses counting toward the Professional Sales major. Students planning to double major in Marketing and Professional Sales, please see special combined major requirements below.

 Required courses (18 credit hours):

  • BUS-M 303: Marketing Research (3 credits) P: BUS-M 370/304 with grade of C or higher
  • BUS-M 330: Consultative Selling (3 credits) P: Sophomore standing & current Kelley student
    • Cannot double count for Marketing major elective
  • BUS-M 344: Creativity and Communication (3 credits) P: BUS-C 104/106 & BUS-C 204/205 with grades of C or higher
  • BUS-M 346: Analysis of Marketing Data (3 credits) P: BUS-M 370/304 with grade of C or higher
  • BUS-M 426: Sales Management (3 credits) P: BUS-M 370/304 with grade of C or higher 
    • Cannot double count for Marketing major elective
  • BUS-M 450: Marketing Strategy (3 credits) P: BUS-M 303 & BUS-M 346

Elective courses (3 credit hours):

  • BUS-M 360: Sales for Social Impact (3 credits) P: Sophomore standing & current Kelley student)
  • BUS-M 391: Professional Sales Topics Abroad (1 - 5 credits) P: varies by study abroad program
    • Students can count one course and/or up to 3 credits (whichever is in the student's best interest) of BUS-M 391 toward the Professional Sales major
  • BUS-M 407: Business-to-Business Marketing (3 credits) P: BUS-M 370/304 with grade of C or higher
  • BUS-M 436: Advanced Professional Sales Practicum (3 credits) P: BUS-M 330
  • BUS-Z 404: Effective Negotiations (3 credits) P: BUS-Z 370/J304 with grade of C or higher

 

Marketing and Professional Sales Double Major

Marketing and Professional Sales Major Requirements (27 credits): 

Required GPA: Major GPA of 2.0 – GPA includes all courses counting toward the Marketing and Professional Sales double major. 

Required courses (18 credit hours):

  • BUS-M 303: Marketing Research (3 credits) P: BUS-M 370/304 with grade of C or higher
  • BUS-M 330: Consultative Selling (3 credits) P: Sophomore standing & current Kelley student
  • BUS-M 344: Creativity and Communication (3 credits) P: BUS-C 104/106 & BUS-C 204/205 with grades of C or higher
  • BUS-M 346: Analysis of Marketing Data (3 credits) P: BUS-M 370/304 with grade of C or higher
  • BUS-M 426: Sales Management (3 credits) P: BUS-M 370/304 with grade of C or higher 
  • BUS-M 450: Marketing Strategy (3 credits) P: BUS-M 303 & BUS-M 346

Elective Courses (9 credit hours): Students must complete 3 credits from Group A and 6 credits from Group B.

Group A--Professional Sales Elective (3 credit hours):

  • BUS-M 360: Sales for Social Impact (3 credits) P: Sophomore standing & current Kelley student)
  • BUS-M 391: Professional Sales Topics Abroad (1 - 5 credits) P: varies by study abroad program
    • Students can count one course and/or up to 3 credits (whichever is in the student's best interest) of BUS-M 391 toward the Marketing/Professional Sales major
  • BUS-M 407: Business-to-Business Marketing (3 credits) P: BUS-M 370/304 with grade of C or higher
  • BUS-M 436: Advanced Professional Sales Practicum (3 credits) P: BUS-M 330
  • BUS-Z 404: Effective Negotiations (3 credits) P: BUS-Z 370/J304 with grade of C or higher

Group B--Marketing Elective (6 credit hours):

  • BUS-M 255: TOPIC: Marketing in Our World Today (3 credits) P: Sophomore standing & current Kelley student 
    • Students interested in this elective must complete it before I-Core
  • BUS-M 339: Retail Marketing Analytics (3 cr.) P: Sophomore standing and current Kelley student 
  • BUS-M 355: TOPIC: Brand Management Practicum (3 credits) P: Application & instructor consent
    • See class notes for link to application.
  • BUS-M 390: Marketing Topics Abroad (1 - 5 credits) P: varies by study abroad program
    • Students can count one course and/or up to 3 credits (whichever is in the student's best interest) of BUS-M 390 toward the Marketing/Professional Sales major
  • BUS-M 401: International Marketing (3 credits) P: BUS-M 370/304 with grade of C or higher
  • BUS-M 405: Consumer Behavior (3 credits) P: Sophomore standing & current Kelley student
  • BUS-M 415: Advertising and Integrated Marketing Communications (3 credits) P: BUS-M 370/304 with grade of C or higher
  • BUS-M 419: Retail Strategy (3 credits) P: Junior standing
  • BUS-M 422: New Product Management (3 credits) P: BUS-M 370/304 with grade of C or higher 
  • BUS-M 429: Legal Aspects of Marketing (3 credits) P: BUS-M 370/304 with grade of C or higher 
  • BUS-M 431: Brand Management (1.5 credits) P: BUS-M 370/304 with grade of C or higher 
  • BUS-M 432: Digital Marketing (3 credits) P: BUS-M 370/304 with grade of C or higher
    • Cannot double count as Digital & Social Media Bus App co-major requirement 
  • BUS-M 455: TOPIC: Creating Digital Content Practicum (3 credits) P: BUS-M 370/304 with grade of C or higher
  • BUS-M 455: TOPIC: Consumer Research Practicum (3 credits) P: Application & instructor consent
    • Contact instructor for application information.
Digital and Social Media Business Applications Co-Major

Digital and Social Media Business Applications Co-Major Requirements (12 credit hours):

Required GPA: Major GPA of 2.0 – GPA includes all courses counting toward the Digital & Social Media Business Applications co-major. 

Note: Digital & Social Media Business Applications is a co-major only. It must be declared in conjunction with a primary Kelley major.

Required courses (9 credit hours):

  • BUS-M 428: CRM and Digital Analytics (3 credits) P: BUS-M 370/304 with grade of C or higher; declared Digital & Social Media co-major
  • BUS-M 432: Digital Marketing (3 credits) P: BUS-M 370/304 with grade of C or higher
    • Cannot double count as Marketing or Marketing/Professional Sales major elective 
  • BUS-S 326: Web and Social Media Analytics (3 credits) P: BUS-K 303/304 with grade of C or higher
Elective courses (3 credit hours):
  • BUS-L 356: Intellectual Property Law & Strategy in a Global Environment (3 credits) P: BUS-L 201/293 with grade of C or higher
  • BUS–M 339: Retail Marketing Analytics (3 cr.) P: Sophomore standing and current Kelley student 
  • BUS-M 392: Digital & Social Media Business Applications Topics Abroad (1 - 5 credits) P: varies by study abroad program
    • Students can count one course and/or up to 3 credits (whichever is in the student's best interest) of BUS-M 392 toward the Digial & Social Media Business Applications co-major
  • BUS-M 405: Consumer Behavior (3 credits) P: Sophomore standing & current Kelley student
  • BUS-M 415: Advertising and Integrated Marketing Communications (3 credits) P: BUS-M 370/304 with grade of C or higher
  • BUS-M 429: Legal Aspects of Marketing (3 credits) P: BUS-M 370/304 with grade of C or higher 
  • BUS-M 431: Brand Management (1.5 credits) P: BUS-M 370/304 with grade of C or higher 
  • BUS-M 455: TOPIC: Creating Digital Content Practicum (3 credits) P: BUS-M 370/304 with grade of C or higher

Academic Bulletins

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