Some of the courses listed are offered infrequently. Students are advised to check with the schedule of classes published by the Registrar or the corresponding academic department for availability.

• BUS–M 155 Topics in Marketing (1 - 5 cr.) Variable topic, variable credit course in Marketing. 
• BUS–M 255 Topics in Marketing (1 - 5 cr.) Variable topic, variable credit course in Marketing. 
• BUS-M 271 Global Business Analysis (1.5 cr.) P: BUS-D 270 with a grade of C or higher. M271 extends the knowledge gained in D270, Global Business Environment. This class concentrates directly on the management of multinational firms. Students are placed in the role of the decision-makers responsible for solving the myriad of practical problems resulting from a globalized and highly interconnected business environment.
• BUS-M 272 Global Business Immersion (3 cr.) P: BUS-D 270 with a grade of C or higher. The Global Business Immersion course includes international travel. It extends the knowledge gained in Global Business Environment, D270 and concentrates directly on the management of multinational firms. An application is required to be a part of this course. See more information about Global Business Immersion.
• BUS–M 300 Introduction to Marketing (3 cr.) P: Sophomore standing or higher and must not be a Kelley School of Business student. Examination of the market economy and marketing institutions in the U.S. Decision making and planning from the manager's point of view; impact of marketing actions from the consumer's point of view. Credit not given for both BUS-M 300 and (BUS-M 304, BUS-M 370).
• BUS–M 303 Marketing Research (3 cr.) P: BUS-M 370 or BUS-M 304 with a grade of C or higher. Focuses on the role of research in marketing decision making. Topics include defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, observational research techniques, experimental design, sampling procedures, data collection and analysis, and communicating research findings.
• BUS–M 304 Honors Marketing Management (3 cr.) P: Must be a Business Honors student and complete all I-Core prerequisites with grade of C or better. Students enroll in BUS-BE 304. Examines the marketing concepts, strategic planning, marketing research, and information systems. Covers consumer and organizational buying behavior, forecasting sales, and market segmentation and position. Also focuses on new product development process; product lines and brands; pricing strategies; distribution-channel management; advertising; personal selling; and organizing, evaluating, and controlling marketing. Credit not given for both BUS-M 304 and (BUS-M 300, BUS-M 370).
• BUS-M 306 Global Sales Workshop I (0 - 3 cr.)  P: BUS-M 330. Global Sales Workshop I is an interactive and intensive education program designed for students with a strong desire to pursue a career in sales. The primary focus will be on advanced development of the skills necessary to be successful in a professional selling position. An application is required for this course. See more information about Kelley Undergraduate Workshops.
• BUS–M 311 Introduction to Marketing Communications (3 cr.) P: BUS-M 300 and must not be a Kelley School of Business student. This course introduces non-marketing majors to the field of advertising and promotion. You will learn to understand how advertising, promotions, and other forms of marketing communications are developed and managed. Following this class, you should be able to comfortably discuss activities of those in advertising, public relations, and promotion management.
• BUS–M 312 Retail Marketing Management (3 cr.) P: BUS-M 300 and must not be a Kelley School of Business student. This course introduces non-marketing majors to the field of retail marketing management. You will learn to critically analyze the retailing process, the environment within which it operates, and the institutions and functions that are performed.
• BUS–M 330 Consultative Selling (3 cr.) P: Must be a Business student and have a class standing of Sophomore or higher. This course is designed to provide insights into the sales profession by examining the role of persuasive communication and customer relationship management behaviors, principles, strategies, and actions. It will provide students an opportunity to plan, practice, and review those verbal behaviors associated with sales call success in order to persuade others to think differently regarding ideas, opinions, products, and services.
• BUS–M 331 Consumer Marketing Workshop (3 cr.) P: Admission to the Kelley School of Business and Sophomore standing. This is an intensive immersion program for students with a passion for consumer marketing. The objective is the development of skills necessary to be successful in various consumer marketing-related careers. It offers multiple opportunities to engage with executives, solidify practice fundamentals, and gain exposure to challenges and opportunities. An application is required for this course. See more information about Kelley Undergraduate Workshops.
• BUS–M 339 Retail Marketing Analytics (3 cr.) P: Sophomore standing and current Kelley School of Business student. This course will use a text and an ecommerce simulation, case studies with data sets, and data from retailers as material for employing a variety of data analysis techniques in class. This analysis is focused on developing insights that allow retail managers to more effectively serve their customers.
• BUS–M 344 Creativity and Communication (3 cr.) P: (BUS-C 104 or BUS-C 106) and (BUS-C 204 or BUS-C 205) with a grade of C or higher. Develops various creativity and communication skills necessary for marketing careers. Topics include models of and barriers to creativity, and cover various techniques for stimulating personal and professional creative skills. In addition, interpersonal, professional, visual design, and computer skills are developed. Sample assignments include producing various marketing materials, such as brochures, advertisements, and elaborate communication packages. In-class activities and examples stimulate interest through hands-on experience. Unique concluding activities require students to integrate skills acquired into one final project and/or presentation.
• BUS–M 346 Analysis of Marketing Data (3 cr.) P: BUS-M 370 or BUS-M 304 with a grade of C or higher. Develops skills needed to manage, evaluate, analyze, and display marketing data. Topics include data coding, data analysis using statistical software, attitude measurement and scaling, graphic display of data, data-driven market segmentation, and competitor analysis. Emphasis is on using database systems to accomplish specific objectives. Topics include the nature and sources of scanner data, micromerchandising systems and analysis tools for databases.
• BUS-M 349 Retail Workshop (3 cr.) Designed to foster transference of knowledge into competencies required for successful entry into corporate retailing, solidify retail practice fundamentals, and gain exposure to retailing challenges and opportunities. An application is required for this course. See more information about Kelley Undergraduate Workshops.
• BUS-M 355 Topics in Marketing (1 - 5 cr.) Variable topic, variable credit course in Marketing.
• BUS-M 360 Sales for Social Impact (3 cr.)  P: Must be Business student with at least Sophomore standing.  Students will be engaged in a multi-discipline, multi-country collaboration to develop sustainable solutions and business models for challenging global social issues. These solutions will involve the delivery of a product or service that addresses the needs of individuals in local communities for a better, healthier life. The solutions will be detailed in a business plan, which will be the final product of the course. The students will travel to the country for which the business plan is being developed in order to better understand the needs of the market, and the local infra-structure. This travel will take place over Spring Break. An application is required for this course. See Kelley International Programs for more information.
• BUS–M 370 I-Core—Marketing Component (3 cr.) P: Must have completed all I-Core prerequisites with grade of C or better. Students enroll in BUS-BE 375. The marketing component covers marketing planning and decision making examined from the firm and consumer points of view. Topics include the marketing concept and its company-wide implications, the integration of marketing with other functions, and the role that product, price, promotion, and distribution play in marketing strategy and implementation. Includes a cross-functional case done in teams. Credit not given for both BUS-M 370 and (BUS-M 300, BUS-M 304).
• BUS–M 390 Marketing Topics Abroad (1 - 5 cr.) Variable topic, variable credit Marketing elective course completed on a Kelley School of Business approved study abroad program. Approved courses earn direct IU credit.
• BUS–M 391 Professional Sales Topics Abroad (1 - 5 cr.) Variable topic, variable credit Professional Sales elective course completed on a Kelley School of Business approved study abroad program. Approved courses earn direct IU credit.
• BUS–M 392 Digital & Social Media Business Applications Topics Abroad (1 - 5 cr.) Variable topic, variable credit Digital & Social Media Business Applications elective course completed on a Kelley School of Business approved study abroad program. Approved courses earn direct IU credit.
• BUS–M 401 International Marketing (3 cr.) P: BUS-M 370 or BUS-M 304 with a grade of C or higher. Application of strategic marketing concepts and theory to the international arena. Stresses development of global perspective in understanding the uncontrollable forces affecting international operations and their impact upon the marketing mix. Examines the various marking functions within an international perspective.
• BUS-M 405 Consumer Behavior (3 cr.) P: Must be a Business student and have a class standing of Sophomore or higher. This course provides a detailed understanding of how marketers create value for customers, what motivates shoppers to buy, how consumers process information and make decisions, persuasion techniques, cross-cultural influences on consumer behavior, and the impact of sustainable business practices on consumer choice.
• BUS-M 406 Global Sales Workshop II (0 - 3 cr.) P: BUS-M 306. Global Sales Workshop II is an interactive and intensive education program designed for students with a strong desire to pursue a career in sales. The primary focus will be on advanced development of the skills necessary to be successful in a professional selling position. This course is a continuation of M306. An application is required for this course. See more information about Kelley Undergraduate Workshops.
• BUS-M 407 Business-to-Business Marketing (3 cr.) P: BUS-M 370 or BUS-M 304 with a grade of C or higher. This course focuses on the unique techniques required to successfully market products and services to an organizational buyer rather than individual consumers or households. Organizational customers can include "for profit" businesses, governmental bodies and "not-for-profit" institutions. The major components of the course include: organizational buyer behavior, designing and managing profitable distribution channels, value- based pricing, negotiation strategies, integrated marketing communication tactics and sales resource management.
• BUS–M 415 Advertising & Integrated Marketing Communications (IMC) (3 cr.) P: BUS-M 370 or BUS-M 304 with a grade of C or higher. Basic advertising and sales-promotion concepts. The design, management, and integration of a firm's promotional strategy. Public policy aspects and the role of advertising in marketing communications in different cultures.
• BUS–M 419 Retail Strategy (3 cr.)  P: Junior standing or higher. The course objective is to critically analyze the key marketing processes and strategic decisions made by major retail companies within the U.S. retailing industry. The course examines business challenges and opportunities related to driving and sustaining retailer's shareholder value. Topics include financial requirements for publicly held retail firms, sustaining store-as-brand identity, developing and refining merchandising plans, pricing tactics, in-store execution, and customer's experience management.
• BUS–M 422 New Product Management (3 cr.) P: BUS-M 370 or BUS-M 304 with a grade of C or higher. Understand the general domain of new products opportunities, understand the value of open innovation and be able to identify ways to implement different open innovation approaches, learn tools to generate new product ideas and design product concepts, understand the factors that affect the adoption and diffusion of new products and how this varies for radical products, learn how to estimate/forecast demand for a new product concept, and develop a new product launch strategy.
• BUS–M 426 Sales Management (3 cr.)  P: BUS-M 370 or BUS-M 304 with a grade of C or higher. Students will engage in an interactive exploration of the strategic and tactical issues important to managing a professional sales organization. Key topics will include organizing a sales force, recruiting, training, compensation, motivation, forecasting, territory design, evaluation, and control. Lectures and case studies.
• BUS-M 428 Customer Relationship Management and Digital Analytics (3 cr.) P: BUS-M 370 or BUS-M 304 with grade of C or better and declared Digital & Social Media Business Applications co-major. Course is designed to meet the increasing demands from the industry and recruiters for the application of quantitative and analytical skills to support sophisticated marketing decision making. Content of this course is based on cutting-edge research in optimization and interactive marketing to study customer relationship management (CRM) and digital analytics.
• BUS–M 429 Legal Aspects of Marketing (3 cr.) P: BUS-M 370 or BUS-M 304 with a grade of C or higher. Analysis of statutes, regulations, and common law doctrines applicable to marketing practices. Examination of legal issues encountered by marketers in dealing with consumers, competitors, and other marketplace participants.
• BUS–M 431 Brand Management (1.5 cr.) P: BUS-M 370 or BUS-M 304 with a grade of C or higher. This course will provide an overview of brand management and its role in fostering growth within firms. We will develop the notion that brands are assets that need to be developed and nurtured to fulfill the organization's financial goals. We will use various frameworks and tools to examine how to assess a brand's value and how to leverage this value in various brand decisions.
• BUS–M 432 Digital Marketing (3 cr.) P: BUS-M 370 or BUS-M 304 with a grade of C or higher. Marketing in the digital age is markedly different than in the past. Students get a hands-on experience with critiquing and creating digital marketing strategies.
• BUS-M 436 Advanced Professional Sales Practicum (3 cr.)  P: BUS-M 330. This is an interactive and intensive education course designed for students pursuing a career in professional sales and marketing. The primary objective is to refine skills in the professional sales process.
• BUS–M 450 Marketing Strategy (3 cr.) P: BUS-M 303 and BUS-M 346. Focuses on marketing's role in gaining a sustainable competitive advantage. Topics include competitor analysis, customer analysis, marketing environmental analysis, market potential analysis, and managing competitive interaction. Emphasis is on applications through the use of case studies and/or marketing game simulation of competitive interaction and the development of a strategic marketing plan.
• BUS–M 455 Topics in Marketing (1 - 5 cr.) Variable topic, variable credit course in Marketing. 
• BUS–M 490 Independent Study in Marketing (1 - 5 cr.) Supervised individual study and research in student's special field of interest. The student will propose the investigation desired and, in conjunction with the instructor, develop the scope of work to be completed. Written report required.