Degree Requirements

Students pursuing the Bachelor of Arts in Journalism, Media, and Strategic Communication must complete 120 total credit hours including:

• General Education Core (30 cr.)
• Foreign Language Requirement (14 cr.)
• Bachelor of Arts Distribution Requirment (15 cr.)
• Journalism, Media, and Strategic Communication Core (30 cr.)
• Track Requirements (22-39 cr.)
• Electives as needed to complete 120 total credit hours

• A minimum of 30 credit hours at the 300- or 400- level
• Courses required for the major must be completed with a grade of C or higher
• A minimum GPA of 2.0 is required
• Courses are 3 credit hours unless otherwise noted

Journalism, Media, and Strategic Communication Core (30 cr.)

• COMM-I 324 Persuasion in Strategic Communication
• COMM-I 424 Strategic Communication Research Methods
• COMM-S 210 Survey of Communication Studies 1 cr.
• JOUR-C 200 Introduction to Mass Communication
  
  • This course also satisfies General Education Social and Behavioral Science
• JOUR-J 170 Wordsmithing 2 cr.
• JOUR-J 200 Reporting, Writing, and Editing I
  
  • This course also satisfies General Education Written Communication II
• JOUR-J 210 Visual Communication
• JOUR-J 255 Media Ethics
• JOUR-J 300 Communications Law
• JOUR-J 301 Social Media Strategies
• MATH-A/M 118 Finite Mathematics for the Social and Biological Sciences/Finite Mathematics
  
  • This course also satisfies General Education Quantitative Reasoning

Select One Track

Tracks Offered

• Multimedia Journalism
• Strategic Communication

Multimedia Journalism Track (22 cr.)

• JOUR-J 303 Online Journalism
• JOUR-J 307 Media Career Planning 1 cr.
• JOUR-J 344 Photojournalism Reporting
• JOUR-J 362 Journalism Multimedia Storytelling
• JOUR-J 494 Digital Media Practicum
• JOUR-J 494 Digital Media Practicum
• Electives
  • Complete 6 credit hours of electives beyond courses already required for the major or track. Any course with a JOUR-J or COMM-I prefix is acceptable. A for-credit internship in journalism, PR or related field may be counted as an elective.

Strategic Communication Track (39 cr.)

• BUS-M 300 Introduction to Marketing
• BUS-M 405 Consumer Behavior
• BUS-M 450 Marketing Strategy
• COMM-I 102 Introduction to Strategic Communication
• COMM-I 202 International and Cross-Cultural Advertising
• COMM-I 311 Copywriting in Advertising
• COMM-I 334 Public Relations in Strategic Communication
• COMM-I 337 Digital Advertising Strategies
• COMM-I 345 Advertising Media Planning
• COMM-I 347 Strategic Communication Campaigns
• COMM-I 440 Advertising Strategies
• COMM-I 441 Advanced Integrated Strategic Communication Planning
• COMM-S 307 Crisis Management