The 21-credit Minor in Marketing is intended for non-business majors who have aspirations and goals in business that will require marketing skills. As an alternative to the more traditional Minor in Business, the Minor in Marketing fulfills such students’ educational needs while allowing them to pursue their own career goals more directly.

The Marketing Minor is declared in the school of the student's major. It is the student's responsibility to contact their major department for the department's prodedure. The Marketing Minor is open to students pursuing non-Kelley School of Business majors.

A complete list of Kelley School of Business Minors and Certificates can be found here. 

Requirements for the Minor in Marketing are:

• Complete 26 or more credit hours of college work that counts toward graduation and be admitted to an appropriate degree-granting school at IU Bloomington.

• Grades & GPA Requirements:

  • C or higher in BUS-K 201
  • C- or higher in all other minor courses
  • Overall GPA of 2.0 in all courses required for the minor

• BUS-A 200 or BUS-A 201 or BUS-A 202 (3 cr.)
• BUS-K 201 (3 cr.)
• BUS-M 300 (3 cr.)
• BUS-M 311 (3 cr.)
• BUS-M 310 or BUS-M 312 (3 cr.)

Elective courses (6 credit hours required):

• BUS-C 300 (3 cr.)
• BUS-F 300 (3 cr.)
• BUS-G 300 (3 cr.)
• BUS-P 300 (3 cr.)
• BUS-R 300 (3 cr.)
• BUS-W 300 (3 cr.)
• BUS-Z 302 (3 cr.)
• BUS-J 306 (3 cr.)
• BUS-L 201 (3 cr.)
• BUS-M 310 or BUS-M 312 (3 cr.)

No courses may be taken in a self-paced, independent study format.  One course for the business minor can be taken on an IU-approved study abroad program, where available. A minimum of 12 credit hours must be completed on the IU-Bloomington campus. A minimum of 9 credit hours must be completed at the 300 or 400 level.