Marketing Major

The marketing curriculum provides comprehensive training for students so they can approach problems with a clear understanding both of marketing and of the interrelationships between marketing and other functions of the firm. Marketing majors include students planning careers in marketing management, professional sales, corporate retailing, marketing research, brand management, and advertising. Students may pursue within the curriculum a modest degree of specialization in the area of their vocational interest. Additional information about the Marketing Department can be found here. 

Marketing Major Requirements (21 credits):

Required GPA: Major GPA of 2.0 – GPA includes all courses counting toward the Marketing major. All 300/400 business courses must be taken on the IU-Bloomington campus or must be pre-authorized as a part of an approved study abroad program. Students planning to double major in Marketing and Professional Sales, please see special combined major requirements below.

 Required courses (12 credit hours):

• BUS-M 303, Marketing Research
• BUS-M 344, Creativity and Communication
• BUS-M 346, Analysis of Marketing Data
• BUS-M 450, Marketing Strategy

Elective courses (9 credit hours):

• BUS-M 255, Marketing in Our World Today 
• BUS-M 330, Consultative Selling (may not double count for Professional Sales Major)
• BUS-M 355, TOPIC: Retail Merchandising
• BUS-M 360, Sales for Social Impact**
• BUS-M 401, International Marketing
• BUS-M 405, Consumer Behavior
• BUS-M 407, Business-to-Business Marketing
• BUS-M 414, Retail Analytics
• BUS-M 415, Advertising and Integrated Marketing Communications
• BUS-M 419, Retail Strategy
• BUS-M 422, New Product Management
• BUS-M 426, Sales Management (may not double count for Professional Sales Major)
• BUS-M 429, Legal Aspects of Marketing
• BUS-M 431, Brand Management
• BUS-M 432, Digital Marketing*
• BUS-M 455, TOPIC: Creating Digital Content Practicum

*If pursuing the Digital and Social Media Business Applications co-major, then course cannot count as a Marketing elective.

**Application and enrollment permission through Kelley Study Abroad required. Course includes required travel over Spring Break.

For the requirements for a double major in Marketing and Professional Sales, see below.

Professional Sales Major

Professional sales is the most common career entry point for marketing graduates. Sales is a top-ranked career for a number of other disciplines outside of marketing. Marketing at Kelley has always had a strong presence in professional sales. The curriculum provides a blend of skills- and project-based courses to prepare students for their career aspirations.

Professional Sales Major Requirements (21 credits): 

Required GPA: Major GPA of 2.0 – GPA includes all courses counting toward the Professional Sales major. All 300/400 business courses must be taken on the IU-Bloomington campus or must be pre-authorized as a part of an approved study abroad program. Students planning to double major in Marketing and Professional Sales, please see special combined major requirements below.

 Required courses (18 credit hours):

• BUS-M 303, Marketing Research
• BUS-M 330, Consultative Selling (may not double count for Marketing major)
• BUS-M 344, Creativity and Communication
• BUS-M 346, Analysis of Marketing Data
• BUS-M 426, Sales Management (may not double count for Marketing major)
• BUS-M 450, Marketing Strategy

Elective courses (3 credit hours):

• BUS-M 360, Sales for Social Impact*
• BUS-M 407, Business-to-Business Marketing
• BUS-M 436, Advanced Professional Sales Practicum
• BUS-Z 404, Effective Negotitations

*Application and enrollment permission through Kelley Study Abroad required. Course includes required travel over Spring Break. 

Marketing and Professional Sales Double Major

Marketing and Professional Sales Major Requirements (27 credits): 

Required GPA: Major GPA of 2.0 – GPA includes all courses counting toward the Marketing and Professional Sales double major. All 300/400 business courses must be taken on the IU-Bloomington campus or must be pre-authorized as a part of an approved study abroad program. 

Required courses (18 credit hours):

• BUS-M 303, Marketing Research
• BUS-M 330, Consultative Selling (may not double count for Marketing major)
• BUS-M 344, Creativity and Communication
• BUS-M 346, Analysis of Marketing Data
• BUS-M 426, Sales Management (may not double count for Marketing major)
• BUS-M 450, Marketing Strategy

Elective Courses (9 credit hours): Students must coplete at least 9 total credits of elective course options from the lists below. All 9 credits cannot be from the same group.

Group A--Professional Sales Elective (3 credit hours):

• BUS-M 360, Sales for Social Impact*
• BUS-M 407, Business-to-Business Marketing
• BUS-M 436, Advanced Professional Sales Practicum
• BUS-Z 404, Effective Negotiations

Group B--Marketing Elective (6 credit hours):

• BUS-M 255, Marketing in Our World Today 
• BUS-M 355, TOPIC: Retail Merchandising
• BUS-M 401, International Marketing
• BUS-M 405, Consumer Behavior
• BUS-M 414, Retail Analytics
• BUS-M 415, Advertising and Integrated Marketing Communications
• BUS-M 419, Retail Strategy
• BUS-M 422, New Product Management
• BUS-M 429, Legal Aspects of Marketing
• BUS-M 431, Brand Management
• BUS-M 432, Digital Marketing**
• BUS-M 455, TOPIC: Creating Digital Content Practicum

* Application and enrollment permission through Kelley Study Abroad required. Course includes required travel over Spring Break. 

**If also pursuing the DSM co-major; may not count as a Group B Elective.

Digital and Social Media Business Applications Co-Major

What is digital and social media? Digital media are any media that are encoded in a machine-readable format. This includes digital imagery, digital video, video games, web pages/websites, social media, data and databases, digital audio, and e-books (Wiki). Social media are computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks (Wiki).

Digital and Social Media Business Applications Co-Major Requirements (12 credit hours):

Required GPA: Major GPA of 2.0 – GPA includes all courses counting toward the Digital & Social Media Business Applications co-major. All 300/400 business courses must be taken on the IU-Bloomington campus or must be pre-authorized as a part of an approved study abroad program. 

Note: Digital & Social Media Business Applications is a second major only. It must be declared in conjunction with another Kelley major (not with another co-major). Students planning to add this co-major to Marketing may not double count the required courses for the co-major as electives for the Marketing major. 

Required courses (9 credit hours):

• BUS-M 428, CRM and Digital Analytics
• BUS-M 432, Digital Marketing*
• BUS-S 326, Web and Social Media Analytics

• BUS-L 356, Intellectual Property Law & Strategy in a Global Environment
• BUS-M 355, TOPIC: Retail Merchandising
• BUS-M 405, Consumer Behavior
• BUS-M 414, Retail Analytics
• BUS-M 415, Advertising & Integrated Marketing Communications
• BUS-M 429, Legal Aspects of Marketing
• BUS-M 431, Brand Management
• BUS-M 455, TOPIC: Creating Digital Content Practicum

*May not double count as an elective for the Marketing major.