Undergraduate Academic Programs


Sport Marketing and Management


Undergraduate students may earn this minor in addition to the baccalaureate degree. A student who decides to pursue this minor should visit https://sph.indiana.edu/academics/public/selectMinor.html to declare it.  Alternatively, the student may visit the records office of his or her degree-granting school/unit to have this minor officially added as an academic objective. Students are responsible for checking with their degree-granting schools/units to determine whether or not this minor may be officially recorded on their transcripts.

Students considering this minor may visit Cindy Moore for academic advising.

Cindy Moore
Academic Advisor
Department of Kinesiology
School of Public Health - Bloomington
SPH C012
1025 E. 7th St.
Bloomington, IN  47405-7109
(812) 855-5538
cmmoore [at] indiana [dot] edu


This undergraduate minor program is intended for students in degree programs other than the sport marketing and management major, who wish to add this specialty to their studies. This minor requires:

  • successful completion of 15 credit hours prescribed below.
  • a minimum cumulative minor GPA of 2.0.
  • a minimum grade of C- is required in each minor course.

Note: No course in this minor may be taken under the Pass/Fail Option.

Sport Marketing and Management Core Courses (9 cr.)
Complete each of the following courses:

  • SPH-M 211 Introduction to Sport Management (3 cr.)
  • SPH-M 318 Management of the Sport Enterprise (3 cr.)
  • SPH-M 418 Sport Marketing (3 cr.)

Specialized Electives (6 cr.)
Complete two of the following courses:

  • SPH-C 213 Introduction to Sport Communication (3 cr.)
  • SPH-C 329 Issues in Sport Communication (3 cr.)
  • SPH-M 304 Sport Industry Studies (3 cr.)
  • SPH-M 328 Issues in Intercollegiate Athletics (3 cr.)
  • SPH-M 333 Sport in America: Historical Perspectives (3 cr.)
  • SPH-M 382 Sport in American Society (3 cr.)
  • SPH-M 404 Colloquium in Sport Management (3 cr.)
  • SPH-M 411 Legal Issues in Sport Settings (3 cr.) or SPH-R 411 Legal Issues in Sport Setting (3 cr.)
  • SPH-M 415 Sport Promotion and Public Relations (3 cr.)
  • SPH-M 423 Financial Principles in Sport (3 cr.)
  • SPH-M 426 Sales Management in Sport (3 cr.)
  • SPH-M 428 Strategic Management in the Sport Industry (3 cr.)

Recommended (not required)

  • SPH-M 495 Practicum in Sport Studies (P: 2.3 CGPA) (1-3 cr.)

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