Undergraduate Academic Programs

Degree Programs

Bachelor of Science in Kinesiology (BSK), Sport Marketing and Management Major

Description of Program

The IU Sport Marketing and Management Program, which began in 1985, is recognized as one of the top programs of its kind in the United States. Graduates of the program can be found in nearly all segments of the sport industry and are located around the world. International students as well as students from across the country seek to gain admission to this competitive program. The major uses an interdisciplinary approach that includes foundation courses in both sport and business. In addition to completing a broad core of professional sport courses (in law, marketing, communication, management, psychology, and finance), students may complete a minimum of 12 credit hours of course work from the Kelley School of Business (and with additional coursework may complete a business minor and/or the Business Foundations Certificate). Students gain strong preparation and skills in marketing, media relations, event planning/management, public relations, computers, and business organizational structures.

Degree Requirements

The four-year sport marketing and management program leads to the degree, Bachelor of Science in Kinesiology, with course work taken in conjunction with the Kelly School of Business. Admission to the program is limited. Graduation requirements include:

  • completion of general education requirements.
  • completion of sport marketing and management major courses with a minimum grade of C- required in each course.
  • a minimum of 120 successfully completed credit hours which count toward the degree program.
  • a minimum 2.0 cumulative GPA.
  • a minimum 2.0 cumulative GPA in courses used to complete the portions of this degree entitled: sport marketing and management core, and sport marketing and management electives.
  • No Pass/Fail except for free electives.
General Education (20 – 39 credits)

All undergraduate students must complete the IU Bloomington campus-wide general education common ground requirements. Such students must visit the 2021-2022 General Education Bulletin to view these requirements.

Major (78 credits with a minimum grade of C- in each course)

Sport Marketing and Management Core (42 cr.)
Complete each of the following courses:

  • SPH-C 213 Introduction to Sport Communication (3 cr.)
  • SPH-K 150 Introduction to Kinesiology & Public Health (3 cr.)
  • SPH-M 211 Introduction to Sport Management (3 cr.)
  • SPH-M 318 Management of the Sport Enterprise (3 cr.)
  • SPH-M 333 Sport in America: Historical Perspective (3 cr.)
  • SPH-M 382 Sport in American Society (3 cr.)
  • SPH-M 411 Legal Issues in Sport Settings (3 cr.)
  • SPH-M 415 Sport Promotions and Public Relations (3 cr.)
  • SPH-M 418 Sport Marketing (3 cr.)
  • SPH-M 423# Financial Principles in Sport (3 cr.)
  • SPH-M 425 Sport Governance in the Global Community (3 cr.)
  • SPH-M 426*Sales Management in Sport (3 cr.) (*M426 is restricted to Junior & Senior SMM majors & minors)
  • SPH-M 428#Strategic Management in the Sport Industry (3 cr.)
  • SPH-M 495 Practicum in Sport Studies (3 cr.) (2.3 cumulative GPA required) or SPH-M 497 Internship in Sport Management (3 cr.) (2.5 cumulative GPA required)

#M423 and M428 are restricted to SMM majors and minor and Seniors

Sport Marketing and Management Electives (18 cr.)
Complete six the following courses:
(M304 can be taken 4 times with different topics and M404 can be taken 3 times with different topics)

  • SPH-C 329 Issues in Sport Communication (3 cr.)
  • SPH-K 405 Introduction to Sport Psychology (3 cr.) Junior or senior standing
  • SPH-M 304 Sport Industry Studies (3 cr.) (Repeatable for credit)
  • SPH-M 328 Issues in Intercollegiate Athletics (3 cr.)
  • SPH-M 404 Sport Management Colloquium (3 cr.) (Repeatable for credit)

Communication (6 cr.)
Complete two of the following courses:

  • ANTH-A 122 (Formerly: CMCL-C 122) Interpersonal Communication (3 cr.) +(S&H)
  • BUS-C 104 Business Presentations (3 cr.)
  • BUS-C 204 Business Communications (3 cr.)
  • COLL-P 155 Public Oral Communication (3 cr.)
  • ENG-W 103 Introduction to Creative Writing (3 cr.) +(A&H)
  • SPH-B 250 Public Health Communication (3 cr.)

Business Electives (12 cr.)
Complete four of the following courses:

  • BUS-A 200 Foundations of Accounting (3 cr.)
  • BUS-F 260 Personal Finance (3 cr.)
  • BUS-F 300 Introduction to Financial Management (3 cr.)
  • BUS-G 300 Introduction to Managerial Economics (3 cr.)
  • BUS-K 201 The Computer in Business (3 cr.)
  • BUS-L 201 Legal Environment of Business (3 cr.) +(S&H)
  • BUS-M 300 Introduction to Marketing (3 cr.)
  • BUS-P 300 Introduction to Operation Management (3 cr.)
  • BUS-Z 302 Managing and Behavior in Organizations (3 cr.)
    or BUS-J 306 Strategic Management and Leadership (3 cr.)
  • ECON-B 251 Fund of Econ For Business I (3 cr.)
  • ECON-B 252 Fund of Econ For Business II (3 cr.)
  • ECON-E 201 Introduction to Microeconomics (3 cr.) +(S&H)
  • ECON-E 202 Introduction to Macroeconomics (3 cr.) +(S&H)
  • SPH-R 220 Foundations of Public, Nonprofit, and Community Recreation (3 cr.)
  • SPH-R 221 Recreation Facility Management (3 cr.)
  • SPH-R 230 Recreational Sports Programming
    or SPH-K 206 Recreational Sports Programming (3 cr.)
  • SPH-R 410 Event Planning and Program Development (3 cr.)
  • SPH-T 302 Management of Food and Beverage Operations (3 cr.) (pre req of SPH T 203)

+ Courses followed by a A&H notation apply toward completion of both the major requirement and the general education, arts and humanities requirement.

+ Courses followed by a S&H notation apply toward completion of both the major requirement and the general education, social and historical studies requirement.

Suggested Courses for the First-Year Sport Marketing and Management Student
Fall Semester (15 cr.)
ENG-W 131 Elementary Composition 1 (3 cr.)
MATH-M 118 Finite Mathematics (3 cr.)
SPH-K 150 Introduction to Kinesiology and Public Health (3 cr.)
SPH-M 211 Introduction to Sport Management (3 cr.)
Arts and Humanities Course (3 cr.)

Spring Semester (15 cr.)
ECON-E 201 Introduction to Microeconomics (3 cr.)
Arts and Humanities Course (3 cr.)
Natural and Mathematical Sciences Course (3 cr.)
Communication Requirement Course (3 cr.)
Free Elective Course (3 cr.)

Special Opportunities

Majors are required to complete a practicum or internship experience and most often complete several varied experiences prior to graduation. There is also an sport marketing and management student-led organization – the Indiana University Sport Marketing Alliance – in which students can join and participate. The School of Public Health - Bloomington Career Services Office provides expert career advisement and services for students. Indiana provides many local opportunities for majors looking for internship study. In addition to the various sport entities in Bloomington and around the state, there are numerous opportunities in nearby Indianapolis, which is home to the Colts (NFL) in Lucas Oil Stadium, the Pacers (NBA) and Fever (WNBA) at Conseco Fieldhouse, motorsports at the Indianapolis Motor Speedway, swimming and diving at the Natatorium, the Indianapolis Indians (MiLB) at Victory Field, the NCAA Headquarters, as well as several sport National Governing Bodies.


Employment opportunities are directed to the fields of professional sports, amateur sports, and intercollegiate sports, including facility operations, corporate sport marketing/public relations, media relations, and event marketing and management. In addition, students are prepared for careers in sports equipment sales and other positions that require good communication, marketing, and management skills. Following their undergraduate education, some students seek admission to graduate programs in such areas as law, sport management, and public health administration.

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