Previous IU South Bend Campus Bulletins

Students are ordinarily subject to the curricular requirements outlined in the Bulletin in effect at the start of their current degree. See below for links to previous Bulletins (bulletins prior to 2013-2014 are in PDF format only).

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Pictured | Aiyana Grzenia | Marketing/Advertising| Mishawaka, Indiana (hometown)


Bachelor of Science in Business with a Concentration in Marketing

The study of marketing concerns itself with all those activities related to the movement of goods and services from the producer to consumers. It deals, for example, with customer behavior; the development of product offerings to meet consumer needs; pricing policies; the institutions and channels of distribution, including retailers and wholesalers; advertising; selling; sales promotion; research; and the management of marketing to provide for business a profitable and expanding operation.

The marketing curriculum endeavors to provide the business community with broadly trained people who can approach problems with a clear understanding both of marketing and of the interrelationships of marketing with other functions of the firm. Students planning careers in marketing research and information systems, advertising, retailing, or sales management normally major in marketing and then may pursue within the curriculum additional specialization in the area of their vocational interest.


Academic Advising

The mission of the academic advising program in the Judd Leighton School of Business and Economics is to promote academic success, student satisfaction, and increased retention by providing students with advisors to help students make educational, career, and personal decisions.

The policy on advising requires that students meet with their academic advisors at least once each year, and freshmen and sophomores are required to meet with their academic advisor prior to each semester’s enrollment. Advising holds are placed on all freshmen and sophomores prior to advance registration and are released following advising appointments. To determine who your advisor is and how to contact them, see One.IU.


Degree Requirements
Degree Plan >>

Students receiving the Bachelor of Science in Business degree must complete 120 total credit hours including:


  • A minimum of 30 credit hours at the 300- or 400-level.
  • Courses required for the major must be completed with a grade of C or higher.
  • A minimum CGPA of 2.0 is required.
  • All courses are 3 credit hours, unless otherwise noted.

Concentration Requirements (18 cr.)

Junior and Senior Years­­
  • BUS-M 303 Marketing Research
  • BUS-M 401 International Marketing
  • BUS-M 405 Consumer Behavior
  • BUS-M 450 Marketing Strategy

Select two from the following:

  • BUS-M 415 Advertising and Promotion Management
  • BUS-M 419 Retail Strategy
  • BUS-M 426 Sales Management

Electives­­ (12 cr.)

Students will consult with an academic advisor for recommended electives.


See also

Academic Bulletins

PDF Version

2017-2018 Campus Bulletin
2016-2017 Campus Bulletin
2015-2016 Campus Bulletin
2014-2015 Campus Bulletin

Please be aware that the PDF is formatted from the webpages; some pages may be out of order.