Previous IU South Bend Campus Bulletins

Students are ordinarily subject to the curricular requirements outlined in the Bulletin in effect at the start of their current degree. See below for links to previous Bulletins (bulletins prior to 2013-2014 are in PDF format only).

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Catherine LassPictured | Catherine Lass | Bachelor of General Studies / Minor in Marketing for Non-Business Majors | South Bend, Indiana (hometown)
Club Affiliation and Volunteer Activity | National Society of Leadership and Success (NSLS); South Bend School Corporation (volunteer)


Minor in Marketing for Non-Business Majors

Students pursuing a four-year degree in non-business programs may combine formal study in marketing with their stated major by concurrently completing a Minor in Marketing. Students who elect this program must notify their advisor and the Judd Leighton School of Business and Economics advisor before the end of their junior year.


What You Need to Know
  • Students must attain a minimum cumulative grade point average of 2.0 (C) in all courses and not less than a C in each course.
  • Courses may not be taken by correspondence study.
  • All courses are 3 credit hours, unless otherwise noted.

Requirements (15 cr.)
  • BUS-M 255 Topics in Marketing
  • BUS-M 301 Introduction to Marketing Management (for non-business majors BUS-M 255 is a prerequisite for BUS-M 301)

Select three from the following:

  • BUS-M 303 Marketing Research (Prerequisite is ECON-E 270 or equivalent)
  • BUS-M 401 International Marketing
  • BUS-M 405 Consumer Behavior
  • BUS-M 415 Advertising and Integrated Marketing Communications
  • BUS-M 418 Advertising Strategy (Prerequsite is BUS-M 415)
  • BUS-M 419 Retail Strategy
  • BUS-M 426 Sales Management
  • BUS-M 450 Marketing Strategy

See also

Academic Bulletins

PDF Version

2017-2018 Campus Bulletin
2016-2017 Campus Bulletin
2015-2016 Campus Bulletin
2014-2015 Campus Bulletin

Please be aware that the PDF is formatted from the webpages; some pages may be out of order.