Courses
Arts and Letters
Telecommunications (TEL)
- TEL-R 404 Senior Seminar in Telecommunications (1-3 cr.) P: SPCH-S 333; TEL-T 345; TEL-T 347; TEL-R 440; TEL-R 311 or ENG-W 290; and Junior standing; or consent of instructor C: TEL-R 440 or TEL-T 347 Exploration of problems and issues of telecommunications in contemporary society.
- TEL-T 102 Introduction to Advertising (3 cr.) This course focuses on the role of advertising in a free economy and its place in the media of mass communication. It will cover advertising appeals, product and marketing research, selection of advertising media, testing of advertising effectiveness, and organization of advertising profession.
- TEL-T 345 Advertising Media Planning (3 cr.) P: TEL-T 102; TEL-R 311 or ENG-W 290. and Junior standing; or consent of the instructor. This course will introduce you to the process of advertising media planning and how it fits into the marketing function for brands, products and services. This process involves the creative and strategic use of media vehicles to deliver advertising messages to the target audience at the right time, through the most appropriate communication channel, and in a cost efficient manner.
- TEL-T 347 Strategic Communication Campaigns (3 cr.) P: COMM-I 102 and Junior standing or consent of instructor. Theory and practice of designing, implementing, and evaluating promotional materials and marketing campaigns for television programs, radio formats, call service, the Web and the new media.
- TEL-R 440 Advertising Strategies (3 cr.) Analysis and evaluation of the planning, creative and placement components of advertising campaigns utilizing the broadcast media; development of original advertising campaigns.
- TEL-R 311 Broadcast Writing (3 cr.) P: ENG-W 131; TEL-T 102, and Sophomore standing; or consent of the instructor. Style, form, and preparation of written materials for broadcasting.
