IU Indianapolis Campus Bulletin 2024-2025

Undergraduate

• BUS-M 200 Marketing and Society (3 cr.) This course is offered for students pursuing a Business Foundations Certificate. The course will acquaint the student with basic marketing concepts, terminology, and applications. The use of marketing in a variety of industries will be explored. The course will also aid the student in becoming a more aware and intelligent consumer. Assignments and assessment will occur primarily through Oncourse, a Web-based educational support system. Lectures may be delivered via classroom, television, or the Web. This course will not count toward a business degree or minor.

• BUS-M 300 Introduction to Marketing (3 cr.) P: K201 with a C or higher and A200 Offered to students for a minor in business. Examination of the market economy and marketing institutions in the United States. Decision making and planning from the manager’s point of view; impact of marketing actions from the consumer’s point of view. No credit toward a degree in business.

• BUS-M 303 Marketing Research (3 cr.) P: ICORE (with C or higher in each course). Kelley admit. Focuses on the role of research in marketing decision making. Defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, experimental design, and data analysis.

• BUS-M 346 Analysis of Marketing Data (3 cr.) P: I-CORE (with C or higher in each course). Kelley admit. Develops skills needed to manage, evaluate, analyze, and display marketing data. Topics include data coding, data analysis using statistical software, attitude measurement and scaling, graphic display of data, data-driven market segmentation, and competitor analysis.   Emphasis is on using database systems to accomplish specific objectives.  Topics include the nature and sources of scanner data, micromerchandising systems and analysis tools for databases.

• BUS-M 355 Topics in Marketing (3 cr.) P: BUS-X 100 or 105, Sophomore Standing With C or higher

• BUS-M 371 Marketing: Integrated Experience (3 cr.) P: Kelley Admit, Jr Standing, Option 2 courses with C's or higher. C: BUS-F, 371, BUS-P 371, BUS-Z 371.

  First course in Marketing for all business students.  Marketing planning, strategies  and decision- making examined from the organizational and customers' perspectives; marketing concept and its implications throughout the value chain, including marketing's relationship to other functional areas within the firm.  Market structure and consumer behavior and their relationship to marketing strategy and implementation.

• BUS-M 374 Honors Marketing: Integrated Experience (3 cr.) P: Kelley Admit, Jr Standing, Option 2 courses with C's or higher. Kelley Honors Student. C: BUS-F 374, BUS-P 374, BUS-Z 374.

  First course in Marketing for all business students.  Marketing planning, strategies  and decision- making examined from the organizational and customers- perspectives; marketing concept and its implications throughout the value chain, including marketing's relationship to other functional areas within the firm.  Market structure and consumer behavior and their relationship to marketing strategy and implementation.

• BUS-M 401 International Marketing (3 cr.) P: I-CORE (with C or higher in each course). Kelley admit. Covers world markets, their respective consumers, and their political/economic marketing environments. Examines the marketing issues required to meet the product, promotion, price, and distribution demands of a world market. Although the course has a global orientation, issues specific to exporting are discussed.

• BUS-M 402 Marketing Channels (3 cr.) P: I-CORE (with C or higher in each course). Kelley admit. Marketing channels analyzed as organized behavior systems. Focuses on the institutional structure, relationships, and functions of channels of distribution. Franchising, vertical integration, and vertical channel agreements also are emphasized.

• BUS-M 405 Buyer Behavior (3 cr.) P: I-CORE (with C or higher in each course). Kelley admit. Description and explanation of consumer behavior. Demographic, socioeconomic, psychographic, attitudinal, and group influences on consumer decision-making. Applications to promotion, product design, distribution, pricing, and segmentation strategies.

• BUS-M 412 Physical Distribution Management (3 cr.) P: I-CORE (with C or higher in each course). Kelley admit of senior standing. Management of product distribution systems within an organization. Traffic, inventory control, warehousing, and other activity centers are analyzed for improvement and related to overall systems performance. Order entry and the customer service variables of order-cycle time and reliability are examined in relation to the sales function. Includes analysis of the impact of physical distribution decisions on other functional areas.

• BUS-M 415 Advertising and Promotion Management (3 cr.) P: I-CORE (with C or higher in each course). Kelley admit. Basic advertising and sales-promotion concepts. The design, management, and integration of a firm’s promotional strategy. Public policy aspects and the role of advertising in marketing communications in different cultures.

• BUS-M 426 Sales Management (3 cr.) P: I-CORE (with C or higher in each course). Kelley admit. Emphasizes the activities and problems of field sales management. Includes organizing the sales force, recruiting, training, compensation, motivation, sales techniques, forecasting, territory design, evaluation, and control. Lectures and case studies.

• BUS-M 432 Digital Marketing (3 cr.) P: I-CORE (with C or higher in each course). Kelley admit. Emphasizes the need for today's marketers to be well-versed on the fundamentals of digital marketing and its impact on the field of marketing as a whole.  Students will finish with an understanding of how to research, execute, test and measure a successful digital marketing campaign. Lectures and case studies.

• BUS-M 450 Marketing Strategy (3 cr.) P: I-CORE (with C or higher in each course), M303, and two Marketing electives. Kelley admit of senior standing. Ideally taken in the student’s last semester. Capstone course for marketing majors. Draws on and integrates courses previously taken. Focuses on decision problems in marketing strategy and policy design, as well as and application of analytical tools for marketing and decision making. Restricted to students in the marketing concentration.

• BUS-M 455 Topic in Marketing (3 cr.) P: BUS-X 100 or 105, Sophomore Standing With C or higher

• BUS-M 480 Professional Practice in Marketing (3 cr.) P: I-CORE (with C or higher in each course). 2.5 GPA, Kelley admit of junior or senior standing, application form. Credit for a Marketing major-related internship. Application must first be filed through the Kelley Office of Academic and Professional Development. Students receive work experience in cooperating firms or agencies. Comprehensive written report required.

• BUS-M 490 Independent Study in Marketing (1-3 cr.) P: I-CORE (with C or higher in each course) and consent of undergraduate program chairperson and instructor. Supervised individual study and research in student’s special field of interest. The student will propose the investigation desired and, in conjunction with the instructor, develop the scope of work to be completed. Written report required.

Graduate

• BUSN-M 501 Strategic Marketing Management (3 cr.) Core course to offer all managers a broad strategic perspective on the importance of markets and marketing in the successful management of a firm. Topics include: the role of marketing in a successfully managed firm, strategic market analysis and planning, pricing, distribution and promotion of goods and services and making sound market related decisions.

• BUSN-M 503 Applied Marketing Research (3 cr.) P: M501. Develop understanding of marketing research as it applies to marketing decision making. Principles of qualitative, experimental and survey research designs, secondary and syndicated data sources, and data analysis techniques. A focus is the design and execution of a semester-long research/consulting project for a client organization making an actual marketing decision.

• BUSN-M 550 Consumer Insights (3.0 cr.) P: M501. Understanding customers is fundamental to the success of any organization.  This course provides a structured approach to understanding customer responses in its many forms.  The course emphasis will be on the hands-on use of information obtained from customers to craft marketing programs.

• BUSN-M 590 Independent Study in Marketing (Arr. cr.) For advanced MBA students engaged in special study projects. Course admission and project supervision is arranged through student's faculty advisor.

• BUSN-M 594 Global Marketing Management (3 cr.) The primary focus of the course is on issues surrounding global market entry and expansion. The course uses an advanced computer simulation to provide students with an opportunity to gain exposure to and experience the realities of global marketing issues in a rich, realistic setting. The course emphasizes principles and practices of marketing in the contemporary global environment. The material covers both U.S. and foreign companies doing business in various countries around the world. Specifically, the objectives of the course are to provide you with some understanding of similarities and differences in the external marketing environment, different types of risks and challenges in doing business internationally and the implications of all these factors for developing marketing strategies.

• BUSN-M 528 CRM and Digital Analytics (3 cr.) This course is designed to give students the opportunity to analyze real-world marketing problems from CRM perspectives. This course introduces the students to practices including dynamic customer relationship management, customer-centric marketing strategies, proactive marketing and customer lifetime value analysis, dynamic marketing intervention, analytical decision making, lead scoring and marketing automation.

• BUSN-M 575 Brand Asset Management (3.0 cr.) This course focuses the important branding decisions faced by organizations. These include strategic issues in branding, the impact of marketing decisions on brand equity, and building and managing brands and brand portfolios. Students learn tools, concepts and theories necessary to make marketing decisions consistent with creating and sustaining brand equity.

• BUSN-M 591 Digital Marketing (3 cr.) From social networks to prosumer content and mobile applications, marketing in the digital age is markedly different than in the past. Students in this course will get hands on experience with many of today's cutting edge social and digital marketing tools and learn to create digital marketing strategies.

• BUSN-M 579 Experimental Course in Marketing (Arr. cr.) This course focuses upon a new topic in Marketing relevant to management decision making and appraisal of the external environment faced by organizations.  Learning occurs through lecture, case discussion, problem solving, group projects, or completion of exercises that further the knowledge and skills of MBA students enrolled in the course.