Kelley Undergraduate Program

Minors and Certificate

Minor in Marketing

The 21-credit Minor in Marketing is intended for non-business majors who have aspirations and goals in business that will require marketing skills. As an alternative to the more traditional Minor in Business, the Minor in Marketing fulfills such students’ educational needs while allowing them to pursue their own career goals more directly.

Requirements for the Minor in Marketing are:
  • Complete 26 or more credit hours of college work that counts toward graduation and be admitted to an appropriate degree-granting school at IU Bloomington.
  • Grades & GPA Requirements:

    • C or higher in BUS-K 201
    • C- or higher in all other minor courses
    • Overall GPA of 2.0 in all courses required for the minor
Required Courses (15 credit hours):
  • BUS-A 200 or BUS-A 201 or BUS-A 202 (3 cr.)
  • BUS-K 201 (3 cr.)1
  • BUS-L 201 (3 cr.)
  • BUS-M 300 (3 cr.)
  • BUS-M 311 or BUS-M 312 (3 cr.)
Elective courses (6 credit hours required):
  • BUS-M 311 or BUS-M 312 (if not used for required course above) (3 cr.)
  • BUS-F 300 (3 cr.)
  • BUS-G 300 (3 cr.)
  • BUS-P 300 (3 cr.)
  • BUS-Z 302 or BUS-J 306 (3 cr.)
  • BUS-M 355, Topics in Marketing: Personal Selling & Sales Management (3 cr.)

With the exception of Z302, all 300 and 400 level course work must be completed on the IU-Bloomington campus. No courses may be taken in a self-paced, independent study format.  One course for the business minor can be taken on an IU-approved study abroad program, where available.

1CSCI majors may substitute CSCI-C 211 or CSCI-H 211 for BUS-K 201 but if they change majors or become business majors, they must take BUS-K 201.

Academic Bulletins

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