Marketing Major

The marketing curriculum provides comprehensive training for students so they can approach problems with a clear understanding both of marketing and of the interrelationships between marketing and other functions of the firm. Marketing majors include students planning careers in marketing management, professional sales, corporate retailing, marketing research, brand management, and advertising. Students may pursue within the curriculum a modest degree of specialization in the area of their vocational interest.

Marketing Major Requirements (21 credits):

Required GPA: Major GPA of 2.0 – GPA includes all courses counting toward the Marketing major.

 Required courses (12 credit hours):

• BUS-M 303, Marketing Research
• BUS-M 344, Creativity and Communication
• BUS-M 346, Analysis of Marketing Data
• BUS-M 450, Marketing Strategy

• BUS-M 255, Marketing in Our World Today (if taken prior to I-Core)
• BUS-M 330, Consultative Selling* 
• BUS-M 360, Sales for Social Impact
• BUS-M 401, International Marketing
• BUS-M 402, Marketing Channels
• BUS-M 405, Consumer Behavior
• BUS-M 407, Business-to-Business Marketing
• BUS-M 414, Retail Analytics
• BUS-M 415, Advertising and Integrated Marketing Communications
• BUS-M 419, Retail Strategy
• BUS-M 422, New Product Development
• BUS-M 426, Sales Management*
• BUS-M 429, Legal Aspects of Marketing
• BUS-M 431, Brand Management
• BUS-M 432, Digital Marketing**
• BUS-M 455, Topics in Marketing: Consumer Research Practicum
• BUS-M 455, Topics in Marketing: CRM and Digital Analytics
• BUS-M 455, Topics in Marketing: Pricing

*May not double count for Professional Sales Major.

**May not double count for Digital and Social Media Business Applications co-major.

Professional Sales Major

Professional sales is the most common career entry point for marketing graduates. Sales is a top-ranked career for a number of other disciplines outside of marketing. Marketing at Kelley has always had a strong presence in professional sales. The curriculum provides a blend of skills- and project-based courses to prepare students for their career aspirations.

Professional Sales Major Requirements (21 credits): 

Required GPA: Major GPA of 2.0 – GPA includes all courses counting toward the Professional Sales major.

 Required courses (15 credit hours):

• BUS-M 303, Marketing Research
• BUS-M 330, Consultative Selling* 
• BUS-M 344, Creativity and Communication
• BUS-M 346, Analysis of Marketing Data
• BUS-M 426, Sales Management*
• BUS-M 450, Marketing Strategy

• BUS-M 360, Sales for Social Impact
• BUS-M 407, Business-to-Business Marketing
• BUS-M 436, Advanced Professional Sales Practicum
• BUS-Z 404, Effective Negotitations

*May not double count for as electives for the Marketing Major.

Digital and Social Media Busienss Applications Co-Major

What is digital and social media? Digital media are any media that are encoded in a machine-readable format. This includes digital imagery, digital video, video games, web pages/websites, social media, data and databases, digital audio, and e-books (Wiki). Social media are computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks (Wiki).

Digital and Social Media Business Applications Co-Major Requirements (12 credit hours):

Required GPA: Major GPA of 2.0 – GPA includes all courses counting toward the Digital & Social Media Business Applications co-major.

Required courses (9 credit hours):

• BUS-M 432, Digital Marketing*
• BUS-M 455, Topics in Marketing: CRM and Digital Analytics*
• BUS-S 326, Web and Social Media Analytics

• BUS-M 429, Legal Aspects of Marketing
• BUS-L 356, Intellectual Property Law & Strategy in a Global Environment
• New Elective from Business Economics, Management, etc.
• New Elective from outside of Kelley

*May not double count as an elective for the Marketing Major.