Schools
Business
Minor in Marketing (for Non-Business Majors)
Core Requirements
You must complete five courses (15 Credit Hours) in Business Marketing and Sales with a minimum grade of C- in each course and an overall grade point average of 2.0 in the set of courses for the Minor.
Please note that although the Marketing Minor is available beginning in the Fall 2015 semester, several courses are still in development and may not be offered for several semesters. Please speak with your advisor if you wish to add the Marketing Minor to your academic plan.
|
Dept. |
Course Number |
Title |
Credit Hours |
Minimum Grade |
|
The following four courses (12 credit hours) must be completed: |
||||
|
BUS-M or BUS-M |
300 or 301 |
Introduction to Marketing or Intro. to Marketing Management |
3 |
C- |
|
BUS-M |
330 |
Consultative Selling |
3 |
C- |
|
BUS-M |
405 |
Consumer Behavior |
3 |
C- |
|
BUS-M |
450 |
Marketing Strategy |
3 |
C- |
|
Choose 1 course (3 credit hours) from the following: |
||||
|
BUS-M |
415 |
Advertising & Integrated Marketing Communications |
3 |
C- |
|
BUS-M |
421 |
Fundamentals of Negotiation (course in development, speak with advisor for more information) |
3 |
C- |
|
BUS-M |
426 |
Sales Management |
3 |
C- |
|
CMCL-C |
337 |
New Media (course in development, speak with advisor for more information) |
3 |
C- |
|
TEL-R |
440 |
Advertising Strategies |
3 |
C- |
|
TEL-T |
345 |
Advertising Media Planning |
3 |
C- |