Schools

Business

Minor in Marketing (for Non-Business Majors)

Core Requirements

You must complete five courses (15 Credit Hours) in Business Marketing and Sales with a minimum grade of C- in each course and an overall grade point average of 2.0 in the set of courses for the Minor.

Please note that although the Marketing Minor is available beginning in the Fall 2015 semester, several courses are still in development and may not be offered for several semesters.  Please speak with your advisor if you wish to add the Marketing Minor to your academic plan.

Dept.

Course Number

Title

Credit Hours

Minimum Grade

The following four courses (12 credit hours) must be completed:

BUS-M or BUS-M

300 or 301

Introduction to Marketing or Intro. to Marketing Management

3

C-

BUS-M

330

Consultative Selling

3

C-

BUS-M

405

Consumer Behavior

3

C-

BUS-M

450

Marketing Strategy

3

C-

Choose 1 course (3 credit hours) from the following:

BUS-M

415

Advertising & Integrated Marketing Communications

3

C-

BUS-M

421

Fundamentals of Negotiation (course in development, speak with advisor for more information)

3

C-

BUS-M

426

Sales Management

3

C-

CMCL-C

337

New Media (course in development, speak with advisor for more information)

3

C-

TEL-R

440

Advertising Strategies

3

C-

TEL-T

345

Advertising Media Planning

3

C-

Academic Bulletins

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