Schools

School of Arts and Letters

Communication - Strategic Communication Track (Bachelor of Arts)

The Strategic Communication Track replaces the Advertising Track as of Fall 2015.  If you were admitted in Fall 2015 under the requirements for the Advertising Track, please consult your advisor for appropriate course planning.

Mission Statement

The mission of the Department of Communication Studies is to produce student learning and to advance knowledge about human communication from both a humanistic and social scientific perspective. The Department will provide a challenging, innovative, and supportive environment that will facilitate students’ intellectual growth. This includes students’ communication (both oral and written), research, and critical thinking skills across an array of contexts. The Department will serve the university, the community, and the discipline.

Student Learning Goals

1. Students will communicate effectively in speaking and writing. They will become proficient delivering public presentations, working in group situations, and interacting interpersonally.  Students will also learn to write effectively for a variety of purposes and audiences.

2. Students will think logically and critically. Communication Studies students should be proficient in the following: developing problem-solving approaches, conducting research, analyzing evidence and sources of evidence, distinguishing between sound and fallacious reasoning, and analyzing and evaluating texts and messages.

3.  Students will possess an in-depth knowledge of the field of communication studies. This will include major theoretical foundations in communication, advertising, or theatre. Students will also be able to utilize such information in practical applications of the theories and concepts.

4. Students will function effectively in a culturally diverse community and a global society.

Major/Department Policies:

The following policies apply to the tracks in Communication.

  • GPA: A student must have a Grade Point Average of 2.0 or higher to graduate.  Additionally, students must have a GPA of 2.3 to enroll in SPCH-S 246 (Rhetorical Skills), the threshold course for the department.  All core courses must be passed with a grade of C or higher.
  • Graduation Requirements: Students must complete all General Education and Bachelor of Arts requirements.  For a major in Communication Studies, students must complete all courses listed in the program's degree plan.  In total, students must have completed with a C or higher 39 hours of Communication Studies courses, or courses in other departments approved by Communication Studies and listed on the degree plan.  To earn a major in Communication Studies, students must take a minimum of 21 hours within the Department.  Further, the Department also must approve all transfer credits into the major.
  • Transfer credits (Resident, Transfer, and Returning Students): Students who originally enrolled at IU Southeast, who have completed the requirements for admission into the Communication Studies program, and who have been continuously enrolled at IU Southeast (no more than three consecutive semesters without enrolling at IUS) are considered resident students. A student who transfers from another university, or changes majors within IU Southeast, will be considered a resident student and will be covered by resident student guidelines.  Students who have not enrolled at IU Southeast for four or more consecutive semesters are considered returning students. 
  • Policies for Accepting Transfer Credit - Department of Communication Studies policy for those transferring core courses:
    • Transfer credit for SPCH-S 246 is dependent upon reasonable evidence of competence in writing and speaking. This should include both an example of academic writing that is substantially similar to requirements for successfully completing the written portion of SPCH-S 246. Whether or not a paper or speech is considered "substantially similar" will be determined by the faculty of the Communication Studies Department.
    • The student must meet a minimum Grade Point Average of 2.3 for admission to the Communication Studies Department.
    • Prerequisites for core courses must be met (either by completing the course[s] at IU Southeast or through transfer credit from another university) before a student may enroll in the core course.
    • All core courses must be completed either by taking the appropriate course, or through substitution of a comparable course transferred from another institution or department.
    • The authority to decide which, if any, courses will be accepted for transfer credit will rest with the student's advisor (with the consent of the faculty of the Communication Studies Department). The student's advisor may require a syllabus or some other evidence of a course's suitability for transfer credit before a decision is made.
    • Transfer students must also meet the distribution and graduation requirements as they appear in the IU Southeast Bulletin.
  • Returning Students: Returning students must meet the distribution and major requirements as outlined in the IU Southeast Bulletin for the semester in which they re-enroll.   Core courses completed more than five year prior to re-enrollment will be accepted for credit on a case by case basis determined by the Department of Communication Studies faculty.  All students (resident, transfer, and returning) must meet the B.A. requirements for distribution and major courses outlined in the IU Southeast Bulletin.
  • University Policies: Students must adhere to all university policies and rules as described in the IU Southeast Bulletin in effect when a student enrolls in the university.
  • Internships:  To register for an internship in the communication area, a student must meet the following requirements:
    • The student must be of junior or senior standing.
    • The student must have a minimum G.P.A. of 2.5 (on a 4.0 scale) and must have a minimum G.P.A. of 2.5 in the Communication Studies area.
    • The student must have taken at least three, 3-credit hour courses at the 200-level or above, in communication studies or telecommunications.  At least two of the courses must be core courses.
    • Students with Communication Studies majors will have priority over other students when selecting internships with advisors from the Communication Studies faculty.
    • The student must have taken at least one course with the professor he/she chooses as the faculty advisor for the internship.  The faculty member must consent to serving as the advisor for the student.
    • Only 6 hours of COAS-S 399 credit can apply toward the Communication Studies major.  These internship hours will be graded; they cannot apply toward the major if taken on an S/F basis.  Any COAS-S 399 courses taken in addition to the 6 hours can only be applied to general electives, not the Communication Studies major.
    • Internship descriptions must be approved by the Communication Studies faculty to assure that the proposed internship is worthy of credit toward a Communication Studies major.
    • If a student wishes to serve two internships with the same company, it must be verified that the experiences in the second internship experience will be significantly different and pose different challenges than those in the first internship.
  • Requirements for fulfilling COAS-S 399:
    • The student must meet with his/her advisor at midterm and again at the end of the internship.
    • The final evaluation made by the faculty advisor will be based on the following:
      • A weekly log prepared by the intern.  The intern will record the activities of the week and his/her responses and reactions to those activities.
      • Employer evaluations.
      • Sample materials: letters, projects, etc. prepared by the student in the internship experience.
      • Final paper - the intern will prepare an 8-10 page final paper with proper documentation.  In this paper, the student will relate internship experiences to topics and theories discussed in Communication Studies coursework.

Scholarships/Awards: Outstanding Strategic Communication Student

Degree Program Admission Requirements

Dept

Course Number

Title

Credit Hours

Minimum Grade

SPCH-S

121

Public Speaking

3

C

SPCH-S

122

Interpersonal Communication

3

C

See “General Requirements for Undergraduate Degrees at IU Southeast” and “General Requirements for the Bachelor of Arts Degree.”

Major Specific General Education Requirements
The following courses not only satisfy a General Education Requirement (indicated in parentheses) but are also specific requirements for the Strategic Communication Track.

Dept

Course Number

Title

Credit Hours

Minimum Grade

ENG-W

290

Writing in the Arts & Sciences (2nd Level Writing)

3

C

MATH-A/M 118 Finite Mathematics (Quantitative Reasoning) 3 C

SPCH-S

122

Interpersonal Communication (Ethical Questions/Diversity)

3

C

ECON-E 101 Survey of Economic Issues (Social & Behavioral Science) 3 C

Major Specific Requirements - All Strategic Communication students complete all courses below.

Dept.

Course Number

Title

Credit Hours

Minimum Grade

COAS-S

154

Pathways

1

C

CMCL-C

202

Media in the Global Context

3

C

CMCL-C

337

New Media

3

C

SPCH-S

333

Public Relations

3

C

CMCL-C

324

Persuasion

3

C

TEL-T

345

 Media Planning

3

C

TEL-T 347 Promotion and Marketing in Telecommunications 3 C
TEL-R 440 Advertising Strategies 3 C

TEL-R

404

Senior Seminar

2

C

SPCH-S

307

Crisis Communication

3

C

CMCL-C

424

Communication Research Methods

3

C

BUS-M 300 Introduction to Marketing Management

3

 C

BUS-M 405 Consumer Behavior

3

 C

JOUR-J 200 Reporting, Writing, and Editing

3

C

JOUR-J 301 Social Media Strategies

3

C

INFO-I 101 Introduction to Informatics

4

 C

CMCL-C 315 Advertising and Consumer Culture

3

C

Academic Bulletins

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