Pictured | Leigha Jones | Bachelor of Fine Arts in Drawing and Painting; Bachelor of Fine Arts in Graphic Design / Minor in Marketing for Non-Majors | La Porte, Indiana (hometown)
Honors Program
Minor in Marketing for Non-Business Majors
Students pursuing a four-year degree in non-business programs may combine formal study in marketing with their stated major by concurrently completing a Minor in Marketing. Students who elect this program must notify their advisor and the Judd Leighton School of Business and Economics advisor before the end of their junior year.
What You Need to Know
- Students must attain a minimum cumulative grade point average of 2.0 (C) in all courses and not less than a C in each course.
- Courses may not be taken by correspondence study.
- All courses are 3 credit hours, unless otherwise noted.
Academic Advising
Your academic advisor is a critical partner in fostering your success at IU South Bend and beyond. Your advisor will help you explore academic majors and careers, plan your degree, choose classes, learn about internships and study abroad, and much more. To see who is assigned as your advisor, visit your Student Online Advising Record in one.iu.edu. For more information about advising at IU South Bend, visit the website for the Undergraduate Advising Center.
Final responsibility for meeting degree requirements rests with the student.
Questions about advising? Email sbadvise@iu.edu or call (574) 520-4550.
Requirements (15 cr.)
- BUS-M 255 Topics in Marketing
- BUS-M 301 Introduction to Marketing Management
For non-business majors BUS-M 255 is a prerequisite for BUS-M 301
Select three of the following:
- BUS-M 303 Marketing Research
Prerequisite is ECON-E 270 or equivalent - BUS-M 401 International Marketing
- BUS-M 405 Consumer Behavior
- BUS-M 415 Advertising and Integrated Marketing Communications
- BUS-M 418 Advertising Strategy
Prerequisite is BUS-M 415 - BUS-M 419 Retail Strategy
- BUS-M 426 Sales Management
- BUS-M 450 Marketing Strategy