Pictured | Dao Xayyavongsa | Bachelor o Science in Business, Marketing | Wakarusa, Indiana (hometown)
Bachelor of Science in Business with a Concentration in Marketing
The study of marketing concerns itself with all those activities related to the movement of goods and services from the producer to consumers. It deals, for example, with customer behavior; the development of product offerings to meet consumer needs; pricing policies; the institutions and channels of distribution, including retailers and wholesalers; advertising; selling; sales promotion; research; and the management of marketing to provide for business a profitable and expanding operation.
The marketing curriculum endeavors to provide the business community with broadly trained people who can approach problems with a clear understanding both of marketing and of the interrelationships of marketing with other functions of the firm. Students planning careers in marketing research and information systems, advertising, retailing, or sales management normally major in marketing and then may pursue within the curriculum additional specialization in the area of their vocational interest.
Academic Advising
Your academic advisor is a critical partner in fostering your success at IU South Bend and beyond. Your advisor will help you explore academic majors and careers, plan your degree, choose classes, learn about internships and study abroad, and much more. To see who is assigned as your advisor, visit your Student Online Advising Record in one.iu.edu. For more information about advising at IU South Bend, visit the website for the Undergraduate Advising Center.
Final responsibility for meeting degree requirements rests with the student.
Questions about advising? Email sbadvise@iu.edu or call (574) 520-4550.
Degree Requirements
Degree Plan >>
Students receiving the Bachelor of Science in Business degree must complete 120 total credit hours including:
- Judd Leighton School of Business and Economics Campuswide General Education Curriculum (33 cr.)
- Judd Leighton School of Business and Economics (BS in Business) Additional Requirements (51 cr.)
- Concentration Requirements (18 cr.)
- Electives (18 cr.)
- A minimum of 30 credit hours at the 300– or 400–level.
- Courses required for the major must be completed with a grade of C or higher.
- A minimum CGPA of 2.0 is required.
- All courses are 3 credit hours, unless otherwise noted.
Concentration Requirements (18 cr.)
Junior and Senior Years
- BUS-M 303 Marketing Research
- BUS-M 401 International Marketing
- BUS-M 405 Consumer Behavior
- BUS-M 450 Marketing Strategy
Select two of the following:
- BUS-M 415 Advertising and Promotion Management
- BUS-M 419 Retail Strategy
- BUS-M 426 Sales Management
Electives (18 cr.)
Students will consult with an academic advisor for recommended electives.