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Bachelor of Science In Business, Advertising

Danielle SchwenkPictured | Danielle Schwenk | Bachelor of Science in Business, Advertising and Marketing / Minor in Philosophy | Knox, Indiana (hometown)
Student Government Association | Associate Justice
Club Affiliation | Advertising Club, Marketing Club


Bachelor of Science in Business (Advertising)

The advertising curriculum provides an educational foundation for those preparing for careers in which advertising may play a major role. Such careers include work in the management of advertising; advertising sales; product management with those firms where strong emphasis is placed on advertising; or specialized areas of copy, layout, design, or production.

Employment in these careers may be with advertising departments of manufacturing, distributing, or retailing firms; with media, including television, radio, newspapers, magazines, direct mail, or the Internet; with advertising agencies; or with companies dealing in specialized aspects of advertising and sales promotion.

Because the advertising function in a business firm constitutes part of a total marketing program, the advertising curriculum provides, first of all, a base of general business and marketing studies. The capstone of this degree program is a modest degree of specialization in advertising courses.


Academic Advising

The mission of the academic advising program in the Judd Leighton School of Business and Economics is to promote academic success, student satisfaction, and increased retention by providing students with advisors to help students make educational, career, and personal decisions.

The policy on advising requires that students meet with their academic advisors at least once each year, and freshmen and sophomores are required to meet with their academic advisor prior to each semester’s enrollment. Advising holds are placed on all freshmen and sophomores prior to advance registration and are released following advising appointments. To determine who your advisor is and how to contact them, see One.IU.


Degree Requirements
Degree Map >>

Students receiving the Bachelor of Science in Business degree must complete 120 total credit hours including:


  • A minimum of 30 credit hours at the 300– or 400–level.
  • Courses required for the major must be completed with a grade of C or higher.
  • A minimum CGPA of 2.0 is required.
  • All courses are 3 credit hours, unless otherwise noted.

Concentration Requirements
Junior and Senior Years­­
  • BUS-M 303 Marketing Research
  • BUS-M 405 Consumer Behavior
  • BUS-M 415 Advertising and Promotion Management
  • BUS-M 418 Advertising Strategy
  • FINA-S 326 Computer Art and Video

Select two from the following:

  • BUS-M 401 International Marketing
  • BUS-M 419 Retail Strategy
  • BUS-M 426 Sales Management
  • BUS-M450 Marketing Strategy

Electives (15 cr.)

Students will consult with an academic advisor for recommended electives.

Academic Bulletins

PDF Version

2023-2024 Campus Bulletin
2022-2023 Campus Bulletin
2021-2022 Campus Bulletin
2020-2021 Campus Bulletin
2019-2020 Campus Bulletin
2018-2019 Campus Bulletin
2017-2018 Campus Bulletin
2016-2017 Campus Bulletin
2015-2016 Campus Bulletin
2014-2015 Campus Bulletin

Please be aware that the PDF is formatted from the webpages; some pages may be out of order.