Undergraduate Programs

Student Learning Outcomes

Undergraduate Certificates and Minors


Certificate in Journalism

  • Apply the basic principles of journalism such as accuracy, fairness and public service.
  • Discuss the legal and ethical underpinnings of U.S. Mass Media.
  • Interpret and use the principles of digital, on-line and print design.
  • Discuss and practice the principles of communicating clearly through print, digital and visual media.
  • Explain the function and impact of journalism and mass communication.
  • Classify and separate different audiences for mass communication.
  • Design and execute an effective job search in journalism.
  • Conduct research for news stories using a variety of sources and evaluate the accuracy of information sources.

Certificate in Public Relations

  • Apply the basic principles of public relations such as media relations, employee communication and community relations.
  • Discuss the legal and ethical underpinnings of public communication in U.S.
  • Interpret and use principles of digital and print design.
  • Discuss and practice the principles of ethical and effective informative and persuasive writing.
  • Explain the roles and functions of public relations.
  • Discuss and execute persuasive communication strategies in public relations.
  • Design and execute an effective job search in public relations.
  • Design research to support and evaluate public relations campaigns.

Minor in Advertising

  • Apply the basic principles of advertising theory.
  • Discuss the legal underpinnings of advertising in the U.S.
  • Interpret and use the principles of digital, on-line and print design.
  • Discuss and practice the principles of ethical and effective informative and persuasive writing in advertising.
  • Explain the roles and functions of advertising.
  • Discuss and execute persuasive communication strategies in advertising.
  • Design and execute an effective job search in advertising.
  • Formulate research to support and evaluate advertising campaigns.