Undergraduate Programs

Student Learning Outcomes

Bachelor of Arts in Journalism (B.A.)


Journalism Concentration

  • Apply the basic principles of journalism such as accuracy, fairness and public service.
  • Discuss the legal and ethical underpinnings of U.S. Mass Media.
  • Interpret and use the principles of digital, on-line and print design.
  • Discuss and practice the principles of communicating clearly through print, digital and visual media.
  • Explain the function and impact of journalism and mass communication.
  • Classify and separate different audiences for mass communication.
  • Design and execute an effective job search in journalism.
  • Conduct research for news stories using a variety of sources and evaluate the accuracy of information sources.

Public Relations Concentration

  • Apply the basic principles of public relations such as media relations, employee communication and community relations.
  • Discuss the legal and ethical underpinnings of public communication in U.S.
  • Interpret and use principles of digital and print design.
  • Discuss and practice the principles of ethical and effective informative and persuasive writing.
  • Explain the roles and functions of public relations.
  • Discuss and execute persuasive communication strategies in public relations.
  • Design and execute an effective job search in public relations.
  • Design research to support and evaluate public relations campaigns.

Sports Journalism Concentration

  • Apply the basic principles of journalism such as accuracy, fairness and public service.
  • Discuss the legal and ethical underpinnings of traditional and digital sports journalism.
  • Interpret and use the principles of digital, on-line and print design.
  • Discuss and practice the principles of communicating clearly through print, broadcast and digital media.
  • Explain the role of sports media and their symbiotic relationship with the sports industry.
  • Examine the treatment of social, economic, political and legal issues in sports journalism.
  • Explain factors that influence sports journalism content and their significance.