The Bachelor of Science in Communication is appropriate for students seeking employment in various fields, including public communication, public relations, journalism, and other fields that require writing, research, and presentational proficiency. Other careers include integrated marketing communications, corporate and public sector consulting, speech writing, publicity, community relations, public affairs, government, public and social service, news reporting, radio, sports marketing, media relations, editing or writing for various media, business and industrial communication. The B.S. is also appropriate for those students seeking to enter a graduate program in communication.

Students who complete the Bachelor in Science Degree in Communication will have broad knowledge of communication and an in-depth understanding of various forms of writing and research within the academic discipline and related professions. They will have experience conducting and presenting research in both written and oral formats.

The Bachelor of Science differs from the Bachelor of Arts by adding more coursework in the discipline. It will also require students to take a related minor, where the B.A. does not. The degree consists of 48 hours of coursework.

General Requirements

• Students must complete the School of Humanities and Social Sciences Bachelor of Science Degree Requirements and all Indiana University Kokomo graduation requirements.
• Students must complete a related minor approved by the Communication Faculty.
• All courses require a C- or higher to count toward the major.

Part 1: Core (33 credit hours)

The core of the Communication curriculum grounds graduates in the theoretical and applied nature of the discipline, culminating in a capstone project in the Senior Seminar. All Communication majors must complete each of the following courses:

• JOUR-C 200 Introduction to Mass Communication (3 cr.)
• SPCH-C 255 Social Media Strategies (3 cr.) OR any other Communication course at 200-level or above
• SPCH-C 315 Internship (3 cr.)
• SPCH-C 321 Persuasion (3 cr.)
• SPCH-C 325 Interviewing (3 cr.)
• SPCH-C 380 Organizational Communication (3 cr.)
• SPCH-C 393 Communication Research Methods (3 cr.)
• SPCH-C 480 Communication Theory (3 cr.)
• SPCH-S 122 Interpersonal Communication (3 cr.)
• SPCH-S 400 Senior Seminar (3 cr.)
• SPCH-S 427 Cross Cultural Communication (3 cr.)

Part 2: Concentration (15 credit hours)

The Communication concentrations build upon the core and experiential components of the degree by providing students with a focused area of study. Students must complete each course in the chosen concentration, and will choose from the following:

1. Public Communication: The Public Communication concentration focuses on developing students’ presentational skills and is designed to prepare them for careers in business, government, marketing, sales, advertising, speech writing, and other careers in which oral and written communication skills are essential.

   • COMM-C 394 Communication and Conflict (3 cr.)
   • SPCH-C 354 Cyberculture and Community (3 cr.)
   • SPCH-C 444 Political Communication (3 cr.)
   • SPCH-S 201 Communicating in Public (3 cr.)
   • SPCH-S 228 Argumentation and Debate (3 cr.)

2. Journalism: The Journalism concentration develops student writing, editing, layout and photography skills, teaching students the journalism basics of reporting and editing. Students are encouraged to combine their understanding of core skills in the profession with online media and their own unique interests to better prepare them for a market which demands great breadth and sensitivity to the intersections between social issues, human nature and technology.

   • JOUR-J 200 Reporting, Writing, & Editing I (3 cr.)
   • JOUR-J 201 Reporting, Writing, & Editing II (3 cr.)
   • NMAT-D 257 Graphic Design I (3 cr.)
   • NMAT-D 216 Studio in Digital Media I OR JOUR-J 344 Photojournalism (3 cr.)
   • SPCH-C 382 Social Media Campaigns (3 cr.) OR SPCH-S 333 Public Relations Writing (3 cr.)

3. Public Relations/Corporate Communications: The Public Relations/Corporate Communications concentration prepares students to strategically manage communication resources for both profit and nonprofit organizations. Coursework prepares students to enhance a corporation’s image and reputation, monitor and resolve its issues, influence relevant attitudes and opinions, in efforts to adapt the organization to its environment and the environment to the organization. Grounded in communication theory and the four step process, students will enhance their writing and planning skills and learn a variety of communication formats and media techniques for relating to diverse publics.

   • NMAT-D 257 Graphic Design I (3 cr.)
   • SPCH-C 354 Cyberculture and Community OR SPCH-C 382 Social Media Campaigns (3 cr.)
   • SPCH-C 391 Public Relations Campaigns (3 cr.)
   • SPCH-S 233 Intro to Public Relations (3 cr.)
   • SPCH-S 333 Public Relations Writing (3 cr.)