The marketing minor for non-business majors will allow students pursuing a four-year degree in non-business programs to include the study of marketing with their declared major by concurrently completing a 15-credit hour Minor in Marketing. Students who elect this minor must notify their advisor in the school of business before the end of their junior year.

The marketing minor for non-business majors will completement and enhance other programs of study and provide students with an understanding of marketing and customer issues applicable to all organizations. Students with a marketing minor will benefit from greater employment opportunities. For example, a communication major paired with a marketing minor can gain the entry level skills to begin a career in marketing in a business or not-for-profit organization or and arts majors can gain valuable marketing skills needed to promote arts organizations or other entities focused on the arts.

Required Courses

• BUS-M 255 Topics in Marketing (1-5 cr.) (For non-business majors) 
• BUS-M 301 Introduction to Marketing Management (1-3 cr.)(P: BUS-M 301)
  • BUS-M 301 is prerequisite for all courses listed below

Select three from the following

• BUS-M 303 Marketing Research (3 cr.)
• BUS-M 405 Consumer Behavior (3 cr.)
• BUS-M 415 Advertising and Integrated Marketing Communications (3 cr.)
• BUS-M 426 Sales Management (3 cr.)
• BUS-M 450 Marketing Strategy (3 cr.)
• BUS-M 455 Customer Relationship Management (1-5)
• BUS-M 460 Digital Marketing (3 cr.)