Schools, Departments & Programs

The Media School

B.A. in Media
Media Management, Industry and Policy (MIP) Concentration
Purpose

Management, Industry and Policy students will attain a general knowledge and familiarity with the structures of the media "ecosystem," from television to movies, from games to conventional journalism, to broadband and mobile applications and beyond. This "ecosystem" is a complex environment in which people, law, policy, ethics, history, innovation, technology, and organizations function together to create and distribute media content for many different purposes. For this reason, many courses are taught from a "macro" point of view with the intent to help students understand the motivators and pressures which help and limit the success of creative industry of any size, anywhere.

Students must also attain specific knowledge and work methods to enable them to work professionally within the creative industry. While journalism companies and movie studios may share an environment, within their organizations they are very different. These differences are cultural, social, economic, geographical, and ideological. While the attainment of general knowledge helps students appreciate how these businesses are similar, specific knowledge and work methods will help them understand the differences. In a practical sense, specific knowledge--such as how to create project cash-flow statements, or how to clear music rights--may help a student gain a first job with a small production company, that, in combination with a broad understanding, will help them develop a career, no matter what type of company they work for, and no matter how the media "ecosystem" changes over time.

Learning Outcomes

Students will be able to:

  • Understand media content as circulated information created, shaped, modified in response to a wide variety of motives and pressures;
  • Demonstrate a broad understanding of the media "ecosystem," a complex system of interrelated institutions, technologies and organizations shaped by a variety of policies, laws, and principles that have developed over time with its own history;
  • Master specific knowledge and skills essential to success in the creative industries, such as creating cash-flow statements and clearing music rights; and
  • Combine their general knowledge of the "ecosystem" with the specific knowledge and skills they acquire to map out a rewarding, ethical, and successful career in media.
Requirements

Many concentration courses have prerequisites. Be sure to take those into consideration when selecting a concentration and planning the degree.

  1. Complete at least 15 credit hours, including at least 9 credit hours at the 300–400 level, divided as follows:
    1. Three (3) courses from one of the areas of study below:
      • Creative Industry (CI)
        • MSCH-A 347 Media Promotion and Marketing (T/CI)   
        • MSCH-A 438 Advertising Issues and Research (LP/CI)   
        • MSCH-A 441 Advanced Advertising Strategies (CI)   
        • MSCH-F 420 Topics in Media History (CI/LP/T)   
        • MSCH-J 409 Media [Journalism] Management   
        • MSCH-J 410 The Media as Social Institutions (CI/LP)   
        • MSCH-J 470 Broadcast Media Analysis (CI)   
        • MSCH-M 322 Telecommunications Networks (CI/LP/T)  
        • MSCH-M 326 Network Design (T/CI)
        • MSCH-M 330 Production Management (CI/LP/T)   
        • MSCH-M 329 Cable/Broadband Communications (CI/LP/T)    
        • MSCH-M 343 Electronic Media Sales (T/CI)  
        • MSCH-M 344 Programming Strategies (CI)   
        • MSCH-M 411 Media Industries and Cultural Production (CI)   
        • MSCH-M 421 Economics of Communications Industries (M/CI)   
        • MSCH-M 422 Business Applications in Telecommunications (T/CI)   
        • MSCH-M 446 Telecommunications Management (CI)   
        • MSCH-S 312 Politics and the Media (LP/CI)
        • MSCH-S 348 Audience Analysis (CI)  
        • MSCH-T 427 International Telecommunications (LP/CI)   
        • MSCH-X 474 Journalism Internship (CI/LP/T)
      • Law and Policy (LP)
        • MSCH-A 438 Advertising Issues and Research (LP/CI)
        • MSCH-F 311 Media History (LP)
        • MSCH-F 420 Topics in Media History (CI/LP/T)
        • MSCH-J 300 Communications Law (LP)
        • MSCH-J 407 Newsgathering and the Law (MIP)
        • MSCH-J 410 The Media as Social Institutions (CI/LP)
        • MSCH-L 317 Media Ethics and Professional Responsibility (MIP/LP)
        • MSCH-L 322 Telecommunications Policymaking (LP)
        • MSCH-L 424 Telecommunications and the Constitution (MIP)
        • MSCH-L 425 Telecommunications Regulation (MIP)
        • MSCH-M 322 Telecommunications Networks (CI/LP/T)
        • MSCH-M 329 Cable/Broadband Communications (CI/LP/T)
        • MSCH-M 330 Production Management (CI/LP/T)
        • MSCH-M 413 Global Media Issues (MIP/LP)
        • MSCH-M 421 Economics of Communications Industries (M/CI)
        • MSCH-S 312 Politics and the Media (LP/CI)
        • MSCH-T 427 International Communications (LP/CI)
        • MSCH-X 474 Journalism Internship (CI/LP/T)
      • Technology (T)
        • MSCH-A 347 Promotion and Marketing in Telecommunications (T/CI)
        • MSCH-F 420 Topics in Media History (CI/LP/T)
        • MSCH-M 322 Telecommunications Networks (CI/LP/T)
        • MSCH-M 326 Network Design (T/CI)
        • MSCH-M 329 Cable/Broadband Communications (CI/LP/T)
        • MSCH-M 330 Production Management (CI/LP/T)
        • MSCH-M 343 Electronic Media Sales (T/CI)
        • MSCH-M 421 Economics of Communications Industries (M/CI)
        • MSCH-M 422 Business Applications in Telecommunications (T/CI)
        • MSCH-X 474 Journalism Internship (CI/LP/T)
    2. One (1) course from each of the areas of study not chosen in No. 1a above (2 courses). (Within the 24 credit hours for the concentration and specialization, students must complete at least one course in each of the three areas of study listed above.)
  2. Specialization restrictions: