Schools, Departments & Programs

The Media School

B.A. in Media
Sports Media Concentration
Purpose

Sports Media students learn about the process of communication within the sporting world. They build a foundation based on sports writing, broadcasting, online media, advertising and video production, and learn the differences between content rooted in journalism and content rooted in organizational communication. Throughout the program, students receive valuable hands-on training in their focal area that prepares them for fulfilling careers as sports commentators, broadcasters, content creators and managers in the sports media world.

Sports Media Learning Outcomes

Students learn how sports media messages are distributed and consumed; what role self- and government regulation play in sport industry; how consumers of sports media are influenced by sports news and sports organization messaging; and the role of sports in selling products as well as in promoting ideas.

Requirements

Many concentration courses have prerequisites. Be sure to take those into consideration when selecting a concentration and planning the degree.

Complete at least 15 credit hours, including at least 9 credit hours at the 300–400 level, as follows:

  1. Complete one (1) of the Sports Media focal areas (a–e) below:
    1. Media Management
      • MSCH-B 331 Managing Sports Media
      • At least four (4) courses from the Media Management course list
        • MSCH-A 315 Advertising and Consumer Culture
        • MSCH-A 320 Principles of Creative Advertising
        • MSCH-A 337 Electronic Media Advertising
        • MSCH-A 347 Media Promotion and Marketing
        • MSCH-A 420 Advertising Concepts and Copywriting
        • MSCH-F 391 Media Audiences
        • MSCH-J 460 Topics Colloquium (Approved topics only)
        • MSCH-S 348 Audience Analysis
        • MSCH-S 445 Sports and Television
        • MSCH-V 334 Current Topics in Media (Approved topics only)
        • MSCH-X 472 Internship in Media
        • SPH-M 304 Sport Industry Studies (Approved topics only)
        • SPH-M 404 Sport Management Colloquium (Approved topics only)
        • SPH-M 418 Sport Marketing
    2. Online
      • MSCH-B 334 Applied Social Media in Sports
      • MSCH-J 303 Online Journalism
      • MSCH-X 472 Media Internship
      • At least two (2) courses from the Online course list
        • INFO-I 222 The Information Society
        • MSCH-J 360 Journalism Specialties (Approved topics only)
        • MSCH-J 460 Topics Colloquium (Approved topics only)
        • MSCH-V 334 Current Topics in Media (Approved topics only)
    3. Production
      • MSCH-P 351 Video Field and Post Production
      • At least four (4) courses from the Production course list
        • INFO-I 400 Topics in Informatics (Approved topic: Introduction to Virtual Reality)
        • MSCH-P 353 Audio Production
        • MSCH-P 356 TV Studio Production
        • MSCH-P 433 Video Documentary
        • MSCH-P 436 Advanced Production Workshop
        • MSCH-X 472 Internship in Media
        • MSCH-X 476 WTIU Production Workshop
    4. Sportscasting
      • MSCH-B 333 Sportscasting
      • MSCH-X 472 Media Internship
      • At least three (3) courses from the Sportscasting course list
        • MSCH-J 343 Broadcast News
        • MSCH-J 353 Advanced Broadcast News
        • MSCH-J 360 Journalism Specialties (Approved topics only)
        • MSCH-J 385 Television News
        • MSCH-J 460 Topics Colloquium (Approved topics only)
        • MSCH-S 445 Sports and Television
    5. Sports Writing
      • MSCH-B 332 Sports Writing and Reporting
      • MSCH-X 472 Media Internship
      • At least three (3) from the Sports Writing course list
        • MSCH-B 334 Applied Social Media in Sports
        • MSCH-B 432 Advanced Sports Writing
        • MSCH-J 360 Journalism Specialties (Approved topics only)
        • MSCH-J 460 Topics Colloquium (Approved topics only)
  2. Specialization restrictions: