Schools, Departments & Programs
The Media School
B.A. in Media
Media Science Concentration
Purpose
Media Science courses develop skills and competencies necessary for creating and distributing more effective media messages. This makes the concentration (and the specialization in Media Research in particular) useful for those interested in careers including message production, developing and distributing persuasive media (e.g., advertising and public relations), message testing and audience research, media management, marketing, consulting, sales and others. The concentration is also well-suited to those students interested in pursuing graduate work in media research. Students completing the Media Science will be well-positioned to work in a number of media and non-media related fields.
Learning Outcomes
Students will be able to:
- Develop empirically based skills and competencies necessary for creating and distributing more effective media messages.
- Demonstrate skillsets useful for those interested in careers including message production, developing and distributing persuasive media (e.g. advertising and public relations), message testing and audience research, media management, marketing, consulting, sales and others.
Requirements
Many concentration courses have prerequisites. Be sure to take those into consideration when selecting a concentration and planning the degree.- Complete at least 15 credit hours, including at least 9 credit hours at the 300–400 level, selected from the following:
- MSCH-A 337 Electronic Media Advertising
- MSCH-A 347 Media Promotion and Marketing
- MSCH-D 337 New Media
- MSCH-L 322 Telecommunications Policymaking
- MSCH-S 312 Politics and Media
- MSCH-S 315 Media Processes and Effects
- MSCH-S 317 Children and Media
- MSCH-S 348 Audience Analysis
- MSCH-S 410 Sex in the Media
- MSCH-S 451 Topical Seminar in Media and Society
- MSCH-S 471 Applying Theory to Media Design
- MSCH-V 490 Capstone Seminar in Media
- Specialization restrictions:
- None (complete any media specialization)