Bachelor of Science in Business with a Concentration in Marketing—TSAP

The study of marketing concerns itself with all those activities related to the movement of goods and services from the producer to consumers. It deals, for example, with customer behavior; the development of product offerings to meet consumer needs; pricing policies; the institutions and channels of distribution, including retailers and wholesalers; advertising; selling; sales promotion; research; and the management of marketing to provide for business a profitable and expanding operation.

The marketing curriculum endeavors to provide the business community with broadly trained people who can approach problems with a clear understanding both of marketing and of the interrelationships of marketing with other functions of the firm. Students planning careers in marketing research and information systems, advertising, retailing, or sales management normally major in marketing and then may pursue within the curriculum additional specialization in the area of their vocational interest.

Academic Advising

Your academic advisor is a critical partner in fostering your success at IU South Bend and beyond. Your advisor will help you explore academic majors and careers, plan your degree, choose classes, learn about internships and study abroad, and much more. To see who is assigned as your advisor, visit your Student Online Advising Record in one.iu.edu. For more information about advising at IU South Bend, visit the website for the Undergraduate Advising Center.

Final responsibility for meeting degree requirements rests with the student.

Questions about advising? Email sbadvise@iu.edu or call (574) 520-4550.

Degree Requirements

Degree Plan >>

Students receiving the Bachelor of Science in Business degree must complete 120 total credit hours including:

• Associate of Science in Business from Ivy Tech (60 cr.)
• Concentration Requirements (60 cr.)

• A minimum of 30 credit hours at the 300– or 400–level.
• Courses required for the major must be completed with a grade of C or higher.
• A minimum CGPA of 2.0 is required.
• All courses are 3 credit hours, unless otherwise noted.

Concentration Requirements (60 cr.)

• BUS-B 399 Business and Society
• BUS-D 300 International Business: Operations of International Enterprises
• BUS-F 151 Personal Finances of the College Student (1 cr.)
• BUS-F 301 Financial Management
• BUS-J 401 Strategic Management
• BUS-K 201 Foundations of Business Information Systsems and Decision Making
• BUS-K 321 Management of Information Technology
• BUS-M 301 Introduction to Marketing Management
• BUS-M 303 Marketing Research
• BUS-M 401 International Marketing
• BUS-M 405 Consumer Behavior
• BUS-M 450 Marketing Strategy
• BUS-M XXX 300– 400–Level Marketing Concentration Elective
• BUS-M XXX 300– 400–Level Marketing Concentration Elective 
• BUS-P 301 Operations Management
• BUS-X 310 Business Career Planning and Placement (1 cr.)
• BUS-Z 302 Managing and Behavior in Organizations
• ECON-E 270 Introduction to Statistical Theory in Economics and Business
• MATH-M 118 Finite Mathematics
• XXX-X XXX Free Elective
• XXX-X XXX Free Elective
• XXX-X XXX Free Elective (1 cr.)