Pictured | Myles Simmons | B.S. in Business, Marketing | Indianapolis, Indiana (hometown)
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Minor in Marketing for Business Majors

Students pursuing a four-year degree may combine formal study in marketing as they pursue a major concentration in one of the functional areas. Students who elect this program must notify their advisor before the end of their junior year.

• Students must attain a minimum cumulative grade point average of 2.0 (C) in all courses and not less than a C in each course.
• Courses may not be taken by correspondence study.
• All courses are 3 credit hours, unless otherwise noted.

Requirements (9 cr.)

Select one from the following:

• BUS-M 401 International Marketing
• BUS-M 405 Consumer Behavior
• BUS-M 415 Advertising and Integrated Marketing Communications

Select two from the following

• BUS-M 303 Marketing Research
• BUS-M 418 Advertising Strategy
  Prerequisite is BUS-M 415
• BUS-M 419 Retail Strategy
• BUS-M 426 Sales Management
• BUS-M 450 Marketing Strategy

See also

• Bachelor of Science in Business with a Concentration in Marketing >>
• Minor in Marketing for Non-Business Majors >>