Pictured | Mike Moreland | Advertising and Marketing | South Bend, Indiana (hometown)
Minor in Marketing for Business Majors
Students pursuing a four-year degree may combine formal study in marketing as they pursue a major concentration in one of the functional areas. Students who elect this program must notify their advisor before the end of their junior year.
Requirements (12 cr.)
All courses are 3 credit hours, unless otherwise designated | Students must attain a minimum cumulative grade point average of 2.0 (C) in all courses and not less than a C in each course. Note that these courses may not be taken by correspondence study.
- BUS-M 301 Introduction to Marketing Management
Select three of the following:
BUS-M 301 is prerequisite for all courses listed below
- BUS-M 303 Marketing Research
- BUS-M 401 International Marketing
- BUS-M 405 Consumer Behavior
- BUS-M 415 Advertising and Integrated Marketing Communications
- BUS-M 418 Advertising Strategy (Prerequisite is BUS-M 415)
- BUS-M 419 Retail Strategy
- BUS-M 426 Sales Management
- BUS-M 450 Marketing Strategy