Pictured | Kim Penrod | Marketing | Plymouth, Indiana (hometown)
Outside Minor in Marketing for Non-Business Majors
Students pursuing a four-year degree in non-business programs may combine formal study in marketing with their stated major by concurrently completing an Outside Minor in Marketing. Students who elect this program must notify their advisor and the Judd Leighton School of Business and Economics advisor before the end of their junior year.
What You Need to Know
- Students must attain a minimum cumulative grade point average of 2.0 (C) in all courses and not less than a C in each course.
- Courses may not be taken by correspondence study.
Requirements (15 cr.)
All courses are 3 credit hours, unless otherwise designated
- BUS-M 255 Topics in Marketing
- BUS-M 301 Introduction to Marketing Management (for non-business majors BUS-M 255 is a prerequisite for BUS-M 301)
Select three of the following:
- BUS-M 303 Marketing Research (Prerequisite is ECON-E 270 or equivalent)
- BUS-M 401 International Marketing
- BUS-M 405 Consumer Behavior
- BUS-M 415 Advertising and Integrated Marketing Communications
- BUS-M 418 Advertising Strategy (Prerequsite is BUS-M 415)
- BUS-M 419 Retail Strategy
- BUS-M 426 Sales Management
- BUS-M 450 Marketing Strategy