Minor in Marketing for Business Majors

Students pursuing a four-year degree may combine formal study in marketing as they pursue a major concentration in one of the functional areas. Students who elect this program must notify their advisor before the end of their junior year.

Requirements (12 cr.)

All courses are 3 credit hours, unless otherwise designated :: Students must attain a minimum cumulative grade point average of 2.0 (C) in all courses and not less than a C in each course. Note that these courses may not be taken by correspondence study.

• BUS-M 301 Introduction to Marketing Management

Select three of the following:

BUS-M 301 is prerequisite for all courses listed below

• BUS-M 303 Marketing Research
• BUS-M 401 International Marketing
• BUS-M 405 Consumer Behavior
• BUS-M 415 Advertising and Integrated Marketing Communications
• BUS-M 418 Advertising Strategy (Prerequisite is BUS-M 415)
• BUS-M 419 Retail Strategy
• BUS-M 426 Sales Management
• BUS-M 450 Marketing Strategy

See also

• B.S. in (Business) Marketing >>
• Outside Minor in Marketing for Non-Business Majors >>