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B.S. Advertising

 Professor Monle LeeAdvertising

Monle Lee, Ph.D. :: Area Chair
Administration Building 204D :: (574) 520-4145

About the Advertising Concentration

The advertising curriculum provides an educational foundation for those preparing for careers in which advertising may play a major role. Such careers include work in the management of advertising; advertising sales; product management with those firms where strong emphasis is placed on advertising; or specialized areas of copy, layout, design, or production.

Employment in these careers may be with advertising departments of manufacturing, distributing, or retailing firms; with media, including television, radio, newspapers, magazines, direct mail, or the Internet; with advertising agencies; or with companies dealing in specialized aspects of advertising and sales promotion.

Because the advertising function in a business firm constitutes part of a total marketing program, the advertising curriculum provides, first of all, a base of general business and marketing studies. The capstone of this degree program is a modest degree of specialization in advertising courses.


Requirements

Academic Bulletins

PDF Version

Click here for the PDF version. Please be aware that the PDF is formated from the webpages; some pages may be out of order.