Previous IU South Bend Campus Bulletins

Students are ordinarily subject to the curricular requirements outlined in the Bulletin in effect at the start of their current degree. See below for links to previous Bulletins (bulletins prior to 2013-2014 are in PDF format only).

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B.S. Advertising Pictured :: Mike Moreland :: Advertising and Marketing :: South Bend, Indiana (hometown)

Bachelor of Science in Business (Advertising)

Degree Plan >>

Concentration Requirements

All courses are 3 credit hours, unless otherwise designated.

Note :: Students must attain a grade of not less than C in each course.

Junior and Senior Years­­
  • BUS-M 303 Marketing Research
  • BUS-M 405 Consumer Behavior
  • BUS-M 415 Advertising and Promotion Management
  • BUS-M 418 Advertising Strategy

Select two of the following:

  • BUS-M 401 International Marketing
  • BUS-M 419 Retail Strategy
  • BUS-M 426 Sales Management
  • BUS-M450 Marketing Strategy

Select one of the following:

  • ENG-W 203 Creative Writing
  • FINA-S 250 Graphic Design I
  • JOUR-C 200 Introduction to Mass Communications


Electives in advertising include all 400-level marketing courses.

Academic Bulletins

PDF Version

Click here for the PDF version. Please be aware that the PDF is formated from the webpages; some pages may be out of order.