Bachelor of Science in Business (Advertising)

Degree Plan >>

Concentration Requirements

All courses are 3 credit hours, unless otherwise designated.

Note :: Students must attain a grade of not less than C in each course.

Junior and Senior Years­­

• BUS-M 303 Marketing Research
• BUS-M 405 Consumer Behavior
• BUS-M 415 Advertising and Promotion Management
• BUS-M 418 Advertising Strategy

Select two of the following:

• BUS-M 401 International Marketing
• BUS-M 419 Retail Strategy
• BUS-M 426 Sales Management
• BUS-M450 Marketing Strategy

Select one of the following:

• ENG-W 203 Creative Writing
• FINA-S 250 Graphic Design I
• JOUR-C 200 Introduction to Mass Communications

Electives
­

Electives in advertising include all 400-level marketing courses.