Marketing

Monle Lee, Ph.D. | Area Chair

Administration Building 204D | (574) 520-4145

About Marketing

The study of marketing concerns itself with all those activities related to the movement of goods and services from the producer to consumers. It deals, for example, with customer behavior; the development of product offerings to meet consumer needs; pricing policies; the institutions and channels of distribution, including retailers and wholesalers; advertising; selling; sales promotion; research; and the management of marketing to provide for business a profitable and expanding operation.

The marketing curriculum endeavors to provide the business community with broadly trained people who can approach problems with a clear understanding both of marketing and of the interrelationships of marketing with other functions of the firm. Students planning careers in marketing research and information systems, advertising, retailing, or sales management normally major in marketing and then may pursue within the curriculum additional specialization in the area of their vocational interest.

Bachelor of Science (B.S.) in Business (Marketing)

4-Year Degree Plan (Sample)

See also Minor in Marketing | Minor in Marketing for Non-Business Majors

Concentration Requirements

All courses are 3 credit hours, unless otherwise designated | Students must attain a grade of not less than C in each course

Junior and Senior Years­­

• BUS-M 303 Marketing Research
• BUS-M 401 International Marketing
• BUS-M 405 Consumer Behavior
• BUS-M 450 Marketing Strategy

Select two of the following:

• BUS-M 415 Advertising and Promotion Management
• BUS-M 419 Retail Strategy
• BUS-M 426 Sales Management

Electives­­

Electives in marketing include all 400-level marketing and advertising courses.