Previous IU South Bend Campus Bulletins

Students are ordinarily subject to the curricular requirements outlined in the Bulletin in effect at the start of their current degree. See below for links to previous Bulletins (bulletins prior to 2013-2014 are in PDF format only).

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Outside Minor in Marketing for Non-Business Majors

students in the school of businessOutside Minor in Marketing for Non-Business Majors

Students pursuing a four-year degree in non-business programs may combine formal study in marketing with their stated major by concurrently completing an outside minor in marketing. Students who elect this program must notify their advisor and the Judd Leighton School of Business and Economics advisor before the end of their junior year.

Requirements (24 cr.)

All courses are 3 credit hours, unless otherwise designated | Students must attain a minimum cumulative grade point average of 2.0 (C) in all the above courses and not less than a C in each course. Note that these courses may not be taken by correspondence study.

Required Prerequisites
  • BUS-K 201 The Computer in Business
  • BUS-L 201 Legal Environment of Business
  • ECON-E 103 Introduction to Microeconomics
  • MATH-M 118 Finite Mathematics

Required Marketing Courses
  • BUS-M 301 Introduction to Marketing Management    

Select one of the following:

  • BUS-M 401 International Marketing
  • BUS-M 405 Consumer Behavior
  • BUS-M 415 Advertising and Promotion Management

Select two of the following:

  • BUS-M 303 Marketing Research
  • BUS-M 418 Advertising Strategy
  • BUS-M 419 Retail Strategy
  • BUS-M 426 Sales Management
  • BUS-M 450 Marketing Strategy

Academic Bulletins

PDF Version

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