Journalism
- JOUR-J 660 Topics Colloquium (3 cr.) Topical seminar dealing with changing subjects and material from semester to semester. May be repeated twice for credit.
- JOUR-J 501 Public Affairs Reporting (3 cr.)
This course includes lectures and roundtable discussion of problems in covering public affairs issues at the national, state, and local levels. Emphasis is on reporting on government, social welfare agencies, elections, political parties, special interest groups and other areas of general public interest.
- JOUR-J 510 Media and Society Seminar (3 cr.)
This course offers an examination of structure, functions, ethics, and performance of communication and mass media, stressing a review of pertinent research literature. Students will analyze media policies and performance in light of communication theory and current economic, political and social thought.
- JOUR-J 528 Public Relations Management (3 cr.)
Designed to enable students to manage a public relations department. Theories and principles relevant to public relations practiced in agency, corporate and not-for-profit organizations will be covered. This will include developing goals and objectives, working with clients, developing budgets, and research methods.
- JOUR-J 540 Business of Sports Media (3 cr.)
A history of how media have evolved from radio, network television and magazines into the multi-dimensional world of regional and national cable, the Internet, and the networks. The way media provide so much of the revenue for sports as an entertainment industry has made it the anchor for the sports industry.
- JOUR-J 541 Digital Sports Journalism (3 cr.)
Students in this hands-on, practical course will learn how to envision, build, design and produce a sports website. Students will receive substantive training in the software used to produce web videos, podcasts and interactive graphics. And, students will be taught how to marry all of those elements into a compelling website.
- JOUR-J 560 Topics Colloquium (1-4 cr.) Topical seminar dealing with changing subjects and material from semester to semester. May be repeated twice for credit with a different topic.
- JOUR-J 563 Computerized Publication Design I (3 cr.)
Institutional and industrial publications are an important means of internal and external communications. This course looks at the principles of design and production techniques. Students are provided with opportunities to create a variety of different public relations products while using state of the art desktop publishing applications.
- JOUR-J 529 Public Relations Campaigns (3 cr.)
This capstone course provides students with an opportunity to apply campaign model methodology to public relations planning so that they will be able to apply the research, theories, planning, and evaluation processes in working conditions which may not provide them with the time to deliberate on and evaluate each step in the way that the classroom provides.
- JOUR-J 531 Public Relations for Non-Profits (3 cr.)
The course provides a theoretical and practical foundation in public relations for those considering careers in nonprofit organizations or in fundraising. Specific coursework will involve the public relations campaign process and its relationship to organizational goals and to the specifics of organizational development and fundraising. An additional focus will involve the communications efforts required to maintain relationships with donors, volunteers and key community and industry officials.
- JOUR-J 542 Sports Journalism and Society (3 cr.)
This course provides a broad understanding of how social issues impact sports and how sports impacts society. Included will be a historical overview of sports, athletes’ rights, race and gender in sports, the Olympics and international sports, youth sports, the commercialization of sports and the influence of the media on sports.
- JOUR-J 543 Sports Law (3 cr.)
Students will develop a basic understanding of the relationship between sports and the law and of the basic concepts of major legal issues—antitrust, labor, contract and intellectual property—in sports today, while translating that knowledge into analytical reporting on those subjects.
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- JOUR-J 545 Sports Writing (3 cr.)
This course is an intensive, in-depth and practical instruction on reporting and writing for print, magazines and the Web. This course will include a broad range of sports writing, from long-form narrative for magazines to twittering on the Web. It also will explore the essentials of beat reporting, with experiential learning at live press conferences and events.
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- JOUR-J 546 Sports Journalism Research (3 cr.)
This course explores issues surrounding the highly lucrative nature of collegiate sports in America, such as which sports are the most and least profitable and the gap between men’s and women’s sports. Students will produce a research project in collaboration with a major media outlet.
- JOUR-J 547 Sports Broadcast Journalism (3 cr.)
The course is an intensive, in-depth and practical instruction of sports broadcasting. This course will include instruction in everything from play-by-play broadcasting of live events to the art of interviewing for television to writing and editing long segments.
- JOUR-J 620 Media Coverage of Sports (3 cr.)
This course will examine athletes, coaches, events and sports media coverage. It will focus on current events and controversies such as amateurism, competitive balance, debate over school mascots, gambling and problems in recruiting and the ensuing media coverage.
- JOUR-J 152 Introduction to Sports in Society (3 cr.)
This course will introduce students to sports and will take a macroscopic approach in discussing sports' societal influence. It will study sport from a socio-cultural-historical perspective as well as from a contemporary position. It will focus on the converging worlds of print journalism, electronic media, public relations, advertising, documentary and emerging technologies as expressed in the new commercial reality of sport. (PUL 5, 6, 1C)
- JOUR-J 150 An Introduction to Sports Journalism: Controversy, Conflict & Characters (3 cr.) This course will explore the state and practice of sports journalism, through case studies of some of this decade's most controversial sports stories. We will explore these issues through evaluating coverage, reading related texts and talking directly to prominent sports journalists, executives and athletes. (PUL 2, 3, and 5)
- JOUR-J 345 Sports Journalism Writing (3 cr.) P: J150, J200, J210. This class will offer an overview of sports writing from its origins to its current status in the twenty-first century. The course will teach students fundamentals of the sports-writing process from information gathering and interviewing to writing and editing copy. Students will gain requisite skills for working in today's sports departments and will write and publish stories on IUPUI athletics and area professional teams and events.
- JOUR-J 361 Issues in Sports Journalism (3 cr.) P: J150. This course will study sports journalism's key policies, trends and issues. It will examine sociological, political, legal, ethical and technological issues in college and professional sports. It will focus on current events and controversies in the world of sports journalism. This course will discuss the symbiotic relationship between sport media and race, gender, doping, steroids, sexuality and homophobia, politics and nationalism, sports fans, loyalty, violence, disability in sport, and other provocative issues.
- JOUR-J 501 Public Affairs Reporting (3 cr.)
This course includes lectures and roundtable discussion of problems in covering public affairs issues at the national, state, and local levels. Emphasis is on reporting on government, social welfare agencies, elections, political parties, special interest groups and other areas of general public interest.
- JOUR-J 510 Media and Society Seminar (3 cr.)
This course offers an examination of structure, functions, ethics, and performance of communication and mass media, stressing a review of pertinent research literature. Students will analyze media policies and performance in light of communication theory and current economic, political and social thought.
- JOUR-J 540 Business of Sports Media (3 cr.)
A history of how media have evolved from radio, network television and magazines into the multi-dimensional world of regional and national cable, the Internet, and the networks. The way media provide so much of the revenue for sports as an entertainment industry has made it the anchor for the sports industry.
- JOUR-J 541 Digital Sports Journalism (3 cr.)
Students in this hands-on, practical course will learn how to envision, build, design and produce a sports website. Students will receive substantive training in the software used to produce web videos, podcasts and interactive graphics. And, students will be taught how to marry all of those elements into a compelling website.
- JOUR-J 542 Sports Journalism and Society (3 cr.)
This course provides a broad understanding of how social issues impact sports and how sports impacts society. Included will be a historical overview of sports, athletes’ rights, race and gender in sports, the Olympics and international sports, youth sports, the commercialization of sports and the influence of the media on sports.
- JOUR-J 543 Sports Law (3 cr.)
Students will develop a basic understanding of the relationship between sports and the law and of the basic concepts of major legal issues—antitrust, labor, contract and intellectual property—in sports today, while translating that knowledge into analytical reporting on those subjects.
.
- JOUR-J 545 Sports Writing (3 cr.)
This course is an intensive, in-depth and practical instruction on reporting and writing for print, magazines and the Web. This course will include a broad range of sports writing, from long-form narrative for magazines to twittering on the Web. It also will explore the essentials of beat reporting, with experiential learning at live press conferences and events.
.
- JOUR-J 546 Sports Journalism Research (3 cr.)
This course explores issues surrounding the highly lucrative nature of collegiate sports in America, such as which sports are the most and least profitable and the gap between men’s and women’s sports. Students will produce a research project in collaboration with a major media outlet.
- JOUR-J 547 Sports Broadcast Journalism (3 cr.)
The course is an intensive, in-depth and practical instruction of sports broadcasting. This course will include instruction in everything from play-by-play broadcasting of live events to the art of interviewing for television to writing and editing long segments.
- JOUR-J 620 Media Coverage of Sports (3 cr.)
This course will examine athletes, coaches, events and sports media coverage. It will focus on current events and controversies such as amateurism, competitive balance, debate over school mascots, gambling and problems in recruiting and the ensuing media coverage.
- JOUR-J 152 Introduction to Sports in Society (3 cr.)
This course will introduce students to sports and will take a macroscopic approach in discussing sports' societal influence. It will study sport from a socio-cultural-historical perspective as well as from a contemporary position. It will focus on the converging worlds of print journalism, electronic media, public relations, advertising, documentary and emerging technologies as expressed in the new commercial reality of sport. (PUL 5, 6, 1C)
- JOUR-J 407 News Gathering and the Law (3 cr.) P: JOUR J300. Students study the law relating to the content of news media and the processes by which that content is created. Discussion includes the legal issues triggered by story framing, selection of sources, interviewing, photography, and access to information. The course involves reading and research using primary legal materials. (PUL 2, 5, 4)
- JOUR-J 354 Photojournalism Editing (3 cr.) P: JOUR J344 or permission of the instructor. Workshop on the role and function of the print media picture editor. Theory and practice of picture editing skills including assigning, selecting, cropping, writing captions and blurbs, producing informational graphics, designing photo pages, editing by computer, and managing. (PUL 1A, 3, 5)
- JOUR-J 385 Television News (3 cr.) P: JOUR J343 and JOUR J353 or permission of the instructor. Preparation and presentation of news for television. Practice in writing, reporting, filming, and editing news for TV. TV writing problems; use of photographs, film, and videotape; problems of sound in TV news; ethical problems of the TV film reporter and editor. (PUL 1C, 1A, 2)
- JOUR-J 401 In-Depth Reporting and Editing (3 cr.) P: One 300-level reporting course and one 300-level editing course. Study and practice in using techniques of social science and traditional methods of investigative reporting. Class will plan, write, and edit news stories in depth. (PUL 1C, 1A, 3)
- JOUR-J 415 Literary Journalism (3 cr.) P: JOUR J200 and JOUR J210. A study of literary forms and techniques used in journalism. Topics to be considered include formal considerations such as voice and structure, reporting methods, and ethical issues. Students will supplement reading with writing experimental pieces of their own. (PUL 3, 1A, 5)
- JOUR-J 423 Public Opinion (3 cr.) Behavioral study of nature, operation, molding, and influence of public opinion, with practice in its measurement and evaluation. Discussion of major political, social, economic, and cultural problems. (PUL 1B, 1C, 4)
- JOUR-J 425 Supervision of School Publications (3 cr.) 12 credit hours of journalism. Lectures and discussion on designing, producing and financing school newspapers, magazines and yearbooks. Management of school news bureau.
- JOUR-J 444 Advanced Photojournalism (3 cr.) P: JOUR J344 Advanced techniques of reporting and interpreting news with photography. Practice in news, sports, features, photographic essays, color photography, electronic imaging, and studio illustration. (PUL 1A, 3, 6)
- JOUR-J 465 Computerized Publication Design II (3 cr.) P: JOUR J463 This publishing design course incorporates typesetting, electronic photo editing, graphics, and page design. Students are instructed in design theory, computer publishing skills, and creative problem solving. (PUL 3, 1A, 2)
- JOUR-J 455 News Analysis and Opinion Writing (3 cr.) P: JOUR J200 and JOUR J210 Techniques for understanding, analyzing and reporting on complex events and issues. Development and refinement of skills and techniques for writing news analysis, editorials and opinion articles. (PUL 2, 3, 1A)
- JOUR-J 470 Broadcast Media Analysis (3 cr.) Seminar on problems of communicating news through aural and visual channels. Application of communications theory to broadcast news and public affairs presentations. Study of effects of format, verbal content, nonverbal content, and presenter on communications process. (PUL 2, 1A, 3)
- JOUR-J 493 Journalism: Off-Campus Registration (0 cr.) This noncredit course is for journalism students studying off campus temporarily as part of the Bachelor of Arts in Journalism degree program.
- JOUR-C 190 Perspectives on Communication (1 cr.) Students are introduced to college learning within a journalism and mass communications environment. Classroom instruction, library activities, and projects are designed to introduce technology and information resources, develop teamwork, and sharpen analytical and evaluative skills. Topics include career planning, study techniques, time management, data collection, and presentations. (PUL 1A, 5, 1C)
- JOUR-C 201 Topics in Journalism (3 cr.) Topical course dealing with changing subjects and material from semester to semester. May be repeated once for credit with a different topic. Will not count toward journalism major requirements.
- JOUR-C 300 The Citizen and the News (3 cr.) A study of the institutions that produce news and information about public affairs for the citizens of American mass society. The problems about the selection of what is communicated. Case studies. International comparisons. Will not count toward journalism major requirements. (PUL 5, 2, 4)
- JOUR-C 327 Writing for Mass Media (3 cr.) A workshop for nonmajors to improve writing skills and learn basic requirements of writing for publication. Instruction in market analysis and interpreting specific editorial requirements, in gathering and researching background materials, and in preparing manuscripts. Examination of various types and styles of published writing. Will not count toward journalism major requirements.
- JOUR-J 496 Foreign Study in Journalism (3-8 cr.) Consent of the chair. Planning of research project during year preceding study abroad. Time spent in research abroad must amount to at least one week for each credit hour granted. Research paper must be presented by end of semester following foreign study.
- JOUR-J 337 Media Economics (3 cr.) This course explores how economic forces influence production of media content, particularly at U.S. organizations. It examines basic economic concepts, such as market and competition, as they relate to commercial media organizations. Special attention is paid to the effect of advertising and market considerations on news decision making.
- JOUR-J 100 Computer Methods for Journalism (3 cr.)
An introduction to computing uses in journalism. Hands-on experience with computer software packages commonly used in journalistic research and expression. Experience with using the Internet, Lexis/Nexis, and other library resources for research. This course is for students on the Indianapolis campus only. Bloomington students take J155 Research Techniques for Journalists. (PUL 1C, 2, 1A)
- JOUR-J 321 Principles of Public Relations (3 cr.)
Students are introduced to the creative integration of advertising and public relations as a mass media campaign tool. Topics include the role of integrated communications in marketing and media, an examination of current practice, and the creative process of a campaign, including planning strategies and media characteristics. (PUL 3, 6, 2)
- JOUR-J 201 Reporting, Writing and Editing II (3 cr.) P: JOUR J200
Working seminar focused on the strengthening of basic journalism skills, including in-depth reporting, editing, and multimedia presentations. Creativity, cooperation, and critical thinking are used to shape effective messages for diverse audiences. (PUL 1A, 1C, 3)
- JOUR-J 110 Foundations of Journalism and Mass Communication (3 cr.) Survey of the institutions of journalism and mass communication, their philosophical foundations, history, processes, economic realities and effects. (PUL 5, 6)
- JOUR-J 200 Reporting, Writing and Editing I (3 cr.) P: ENG W131 or ENG W140 and fundamental computer skills. Working seminar stressing the creation of journalistic stories for diverse audiences. Students will learn to develop story ideas, gather information, combine visual and verbal messages, and to write and edit news. (PUL 1A, 1C, 2)
- JOUR-J 210 Visual Communication (3 cr.) Theories of visual communications including human perception, psychology of color and principles of design. Application of those theories to photography, video and graphic design in news communication. (PUL 1A, 3, 6)
- JOUR-J 300 Communications Law (3 cr.) P: Sophomore standing or above History and philosophy of laws pertaining to free press and free speech. Censorship, libel, contempt, obscenity, right of privacy, copyright, government regulations, and business law affecting media operations. Stresses responsibilities and freedoms in a democratic communications system. (PUL 3, 1A, 4)
- JOUR-J 315 Feature Writing (3 cr.) P: JOUR J200 or permission of instructor. Emphasis on developing story ideas, identifying sources, organizing materials, planning, and outlining the story. Techniques for capturing the reader’s interest. (PUL 1A, 1C, 5)
- JOUR-J 320 Principles of Creative Advertising (3 cr.) Analysis of strategy employed in developing creative advertising, with emphasis on role of the copywriter. Research media, legal aspects and ethical standards as they apply to the copywriting functions. Place of the creative function within the advertising agency and the retail business. (PUL 3, 6, 2)
- JOUR-J 335 Retail and Direct Advertising (3 cr.) P: JOUR J200, JOUR J320 or permission of the instructor. Role of advertising in retail and service establishments. Forms of retail and direct media advertising, including production and distribution. Procedures, requirements, and techniques of newspaper advertising departments and broadcast stations; in-store promotions; budgeting; evaluation. (PUL 1A, 3, 5)
- JOUR-J 341 Newspaper Reporting (3 cr.) P: JOUR J200 and JOUR J210. Techniques of gathering, analyzing, and writing news and features for newspapers. Practice in interviewing, observation, and use of documentary references that include computer information retrieval and analysis skills. (PUL 1A, 1C, 3)
- JOUR-J 342 Magazine Reporting (3 cr.) P: JOUR J200 and JOUR J210. Techniques of gathering, analyzing, and writing material for specialized and general circulation magazines. Practice in interviewing, observation, and use of documentary references that include computer information retrieval and analysis skills. (PUL 1A, 1C, 3)
- JOUR-J 343 Broadcast News (3 cr.) P: JOUR J200 and JOUR J210. Techniques of gathering, analyzing and writing news and features for broadcast. Practice in interviewing, observation and use of documentary references that include computer information retrieval and analysis skills. (PUL 1C, 1A, 2)
- JOUR-J 344 Photojournalism Reporting (3 cr.) P: JOUR J200 and JOUR J210. This is an introductory photojournalism course focusing on the basics of light, camera operation, and the use of chemical and digital darkrooms. It includes instruction in spot news and feature photography as well as instruction in ethics, privacy and law. (PUL 1A, 3, 6)
- JOUR-J 351 News Editing (3 cr.) P: JOUR J200 and JOUR J210. Workshop in fundamentals of editing newspapers, including both individual and team projects. Emphasis on news judgment, fairness, accuracy, editorial balance, and language usage. Practice in writing news summaries, editing copy, writing headlines, laying out pages, and using computer editing technology. (PUL 1A, 1C, 2)
- JOUR-J 352 Magazine Editing (3 cr.) P: JOUR J200 and JOUR J210. Workshop in fundamentals of editing specialized and general interest publications. Individual and team functions are stressed. Attention is given to editorial voice and judgment, fairness, accuracy, and language usage. Practice in writing headlines and titles, layout, design, and use of computer editing technology. (PUL 1A, 3, 5)
- JOUR-J 353 Advanced Broadcast News (3 cr.) P: JOUR J200, JOUR J210, and JOUR J343. Continuing workshop in reporting, writing and editing for broadcast. Individual and team functions are stressed. Emphasis on news judgment, fairness, accuracy, editorial balance and language usage. Practice in editing copy, audio and video tape. (PUL 1A, 3, 6)
- JOUR-J 409 Media Management (3 cr.) Research seminar that examines techniques and processes used in managing media organizations. Through discussions, case analysis, and group projects, the course explores organizational missions and social responsibilities, market analysis techniques, personnel management issues, and budgeting. (PUL 3, 1C, 1B)
- JOUR-J 410 The Media as Social Institutions (3 cr.) P: JOUR J300 and Junior standing or above Examination of the functions and impact of the mass media in society with primary focus on the United States. Discussion of the values of media organizations and the professional and ethical values of journalists. Critical analysis of the relationship of the media and society and the effect of political, economic and cultural factors on the operation of the media. (PUL 6, 5, 2)
- JOUR-J 414 International News-Gathering Systems (3 cr.) Structure and function of international communication systems and barrier to flow of information among nations. Emphasis on gathering and disseminating information around the world. Study of the major newspapers of the world, international news agencies, and international broadcasting and satellite networks. (PUL 4, 2, 5)
- JOUR-J 420 Advertising Research & Management (3 cr.) P: JOUR J320 and JOUR J335. Lectures and practice in copywriting, graphics, layout and production. Incorporates psychological, social, legal and marketing aspects of creativity for mass media. (PUL 1A, 1C, 2)
- JOUR-J 438 Advertising Issues & Research (3 cr.) P: JOUR J300, JOUR J320, JOUR J335, and JOUR J420 Seminar on current developments and problems concerning advertising as an economic and social force. Stresses independent investigation on topics such as politics and advertising and advertising and public taste. (PUL 5, 4, 2)
- JOUR-J 450 History of Journalism (3 cr.) American social-intellectual history integrated with the story of news media development, emphasizing the historical relationship of the mass media to American social, economic, and cultural patterns and developments. Origin, growth, shortcomings, and achievements of media. Impact of society on the media and vice versa. (PUL 5, 4, 3)
- JOUR-J 460 Topics Colloquium (1-3 cr.) Junior or Senior standing. Topical seminar dealing with changing subjects and material from semester to semester. May be repeated once for credit with a different topic.
- JOUR-J 463 Computerized Publication Design I (3 cr.) P: JOUR J200 and JOUR J210 This publishing design course incorporates typesetting, electronic photo editing, graphics and page design. Students are instructed in design theory, computer publishing skills and creative problem solving. (PUL 3, 1A, 2)
- JOUR-J 475 Race, Gender, and the Media (3 cr.) Survey and analysis of how news and entertainment media represent issues of race and gender. History of women and people of color as media professionals and media consumers. Discussion of contemporary problems and potential solutions. (PUL 5, 2, 4)
- JOUR-J 492 Media Internship (1 cr.) (S/F Grading) Prior approval of the faculty member; journalism majors only. Supervised professional experience in communications media. May be repeated, but a student may take no more than three credit hours total of internship credit for the journalism degree.(PUL 3, 1A, 2)
- JOUR-J 499 Honors Research in Journalism (1-3 cr.) Opportunity for independent reading, research, and experimentation on relevant issues in mass communications. Work with faculty member on individual basis. (PUL 1A, 2, 4)
- JOUR-J 360 Journalism Specialites (1-3 cr.) Topical course dealing with changing subjects and material from semester to semester. Course may be repeated once for credit.
- JOUR-J 413 Magazine Article Writing (3 cr.) P: JOUR J342 In-depth explanation of the nonfiction magazine article field. Examination of trends and problems in nonfiction writing for both general and specialized magazines. Criticism of student articles written for publication. Seminar sessions with editors and freelance writers. (PUL 1A, 1C, 3)
- JOUR-J 402 Careers in Journalism (1 cr.) P: Junior standing or above. Prepare for job or internship searches. Polish your resume and portfolio. Learn how to write impressive cover letters. Practice interviewing skills. Understand how to articulate your abilities and experiences to market yourself to potential employers. (PUL 1A, 1C, 4)
- JOUR-J 150 An Introduction to Sports Journalism: Controversy, Conflict & Characters (3 cr.) This course will explore the state and practice of sports journalism, through case studies of some of this decade's most controversial sports stories. We will explore these issues through evaluating coverage, reading related texts and talking directly to prominent sports journalists, executives and athletes. (PUL 2, 3, 5)
- JOUR-J 340 Public Relations Tactics and Techniques (3 cr.) P: JOUR J219
Covers a wide variety of knowledge and skills needed by entry-level public relations practitioners. Topics include media relations, community relations and internal communications. (PUL 3, 1C, 2)
- JOUR-J 345 Sports Journalism Writing (3 cr.) P: JOUR J150, JOUR J200 and JOUR J210.
This class will offer an overview of sports writing from its origins to its current status in the twenty-first century. The course will teach students fundamentals of the sports-writing process from information gathering and interviewing to writing and editing copy. Students will gain requisite skills for working in today's sports departments and will write and publish stories on IUPUI athletics and area professional teams and events. (PUL 1A, 1C, 3)
- JOUR-J 361 Issues in Sports Journalism (3 cr.) P: JOUR J150
This upper-level course will study sports journalism's key policies, trends and issues. It will examine sociological, political, legal, ethical and technological issues in college and professional sports. It will focus on current events and controversies in the world of sports journalism. This course will discuss the symbiotic relationship between sport media and race, gender, doping, steroids, sexuality and homophobia, politics and nationalism, sports fans, loyalty and violence, disability in sport and other provocative issues. (PUL 5, 6, 4)
- JOUR-J 390 Public Relations Writing (3 cr.) P: JOUR J200 and JOUR J219 or permission of the instructor.
A comprehensive survey of corporate publications from newsletters to corporate magazines, tabloids and annual reports with an emphasis on layout and design. Includes refreshing writing skills with review on interviewing and editing. (PUL 1A, 1C, 3)
- JOUR-J 400 Careers in Public Relations (1 cr.) P: Junior Standing. Prepare for job or internship searches. Polish your resume and portfolio. Learn how to write impressive cover letters. Practice interviewing skills. Understand how to articulate your abilities and experiences to market yourself to potential employers. (PUL 1A, 1C, 2)
- JOUR-J 428 Public Relations Planning & Research (3 cr.) P: JOUR J340 and JOUR J390 Theories and principles relevant to public relations practices in agency, corporate and nonprofit organizations, including development of goals and objectives, client relationships, budgets and research methods. (PUL 1B, 2, 4)
- JOUR-J 431 Public Relations for Nonprofits (3 cr.) This seminar focuses on how a nonprofit organization creates images and how it shapes its programs and goals to gain public support. Assignments and readings are designed to foster a practical understanding of promotional techniques and campaigns using journalistic and other media. (Offered in summer only.) (PUL 2, 5, 3)
- JOUR-J 219 Introduction to Public Relations (3 cr.) Provides an overview of public relations and introduces theory and practice of the field. Topics include the relationship between public relations and marketing, the history and development of public relations, media relations, measurement and assessment methods, ethics, and law.