Undergraduate
Degree Programs
Department of Marketing
Marketing Major
The study of marketing concerns all activities related to the marketing and distribution of goods and services from producers to consumers. Areas of study include customer behavior, the development of product offerings to meet consumer needs, pricing policies, institutions and channels of distribution (including retailers and wholesalers), advertising, selling, sales promotion, research, and the management of marketing to provide for profitable and expanding businesses.
The marketing curriculum endeavors to provide the business community with broadly trained graduates who can approach problems with a clear understanding both of marketing and of the interrelationships between marketing and other functions of the firm. Students planning careers in marketing management, advertising, sales, sales management, retailing, wholesaling, marketing research, or distribution normally major in marketing and then may pursue within the curriculum a modest degree of specialization in the area of their vocational interest.
Major Requirements
Junior Year
- BUS-M 303
Junior and Senior Years
Select four courses from the list below:
- BUS-M 401
- BUS-M 402
- BUS-M 405
- BUS-M 407
- BUS-M 412
- BUS-M 415
- BUS-M 419
- BUS-M 426
- BUS-P 320
Senior Year
- BUS-M 450
NOTE: If a student chooses to take BUS-P 320 and BUS-M 412 along with BUS-P 421, BUS-P 429 and two fo the following; BUS-M 401, M 402, M 407, M 419, the student completes requirements for the Marketing major as well as the Supply Chain Management major. This qualifies the student for certification from the American Society for Training and Logisitics (AST&L).
Updated 2/2/2012