Students may obtain a minor in marketing by successfully fulfilling the following requirements: (12 cr.)

Required Course: (3 cr.)

• BUS-M 301 Introduction to Marketing Management (this course is a prerequisite for all courses listed below)

Choose three courses: (9 cr.)

• BUS-M 303 Marketing Research (3 cr.)
• BUS-M 405 Consumer Behavior (3 cr.)
• BUS-M 415 Advertising and Integrated Marketing Communications (3 cr.)
• BUS-M 426 Sales Management (3 cr.)
• BUS-M 450 Marketing Strategy (3 cr.)
• BUS-M 455 Customer Relationship Management (3 cr.)
• BUS-M 460 Digital Marketing (3 cr.)

Students must earn a minimum of C in each course and a cumulative G.P.A. of 2.0