Degree Programs:

School of Business

Sport Marketing and Management Minor

(18 credit hours)

The Sports Marketing and Management minor provides students with a foundational understanding of sports management theory, and how sports marketing activities and strategies contribute to sports business success. The Cole Fitness Center and the IU Kokomo gymnasium have increased the number of students wanting educational opportunities and activities that are sport based. We believe this minor is an excellent complement to these students. Upon completion of the minor, students will be able to apply sports marketing and management theory to identify opportunities and solve problems faced by sport organizations in a variety of contexts. The Sports Marketing and Management minor is available to all IU Kokomo students, as well as graduates and community members with a B.A. or B.S. degree wanting to add this minor. Students must be in good academic standing. Students who decide to pursue this minor should visit their school’s academic records office to have this minor officially added to their academic objective.

A grade of C- or better in all courses is required.

Choose 15 credits from the following:

  • SRM-P 211 Introduction to Sport Management (3 cr.)
  • SRM-P 328 Issues in Intercollegiate Athletics (3 cr.)
  • SRM-P 333 Sport in America (3 cr.)
  • SRM-P 402 Ethics in Sport (3 cr.)
  • SRM-P 411 Legal Issues in the Sport Settings (3 cr.)
  • SRM-P 415 Sport Public Relations and Promotions (3 cr.)
  • SRM-R 213 Introduction to Sport Information (3 cr.)
  • SRM-R 319 Sport Facility Management (3 cr.)
  • SRM-R 418 Sport and Recreation Marketing (3 cr.)
  • SRM-R 445 Special Topics in Sport and Recreation Management (3 cr.)
  • SRM-R 491 Internship in Sport and Recreation Management (3 cr.)
  • SRM-S 320 Economics of Sport (3 cr.)

Elective Courses - Choose one (3 cr.)  

  • BUS-A 200 Foundations of Accounting (3 cr.)
  • BUS-A 201 Introduction to Financial Accounting (3 cr.)
  • BUS-F 260 Personal Finance (3 cr.)
  • BUS-M 300 Introduction to Marketing (3 cr.)
  • BUS-W 100 Introduction to Business (3 cr.)
  • BUS-Z 300 Organizational Behavior and Leadership (3 cr.)
  • ECON-E 201 Microeconomics (3 cr.)
  • ECON-E 202 Macroeconomics (3 cr.)  

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