School of Health & Human Sciences
Undergraduate Programs
Department of Tourism, Event, and Sport Management
Department of Tourism, Event, and Sport Management undergraduate programs
The tourism, event, and sport management department offers two different programs for earning a Bachelor of Science in Tourism, Event, and Sport Management (B.S.T.E.S.M.). Students can earn a BSTESM with a major in sports management or tourism, conventions, and event management. The department offers six certificate degree programs and four minors.
Sports Management (B.S.T.E.S.M.)
A degree in Sports Management unites the full spectrum of sports management skills and knowledge including planning, designing, managing, and marketing sports. In addition to the bachelor’s degree, students earn a certificate from the Kelley School of Business.
Students study in Indianapolis, home to six professional sports franchises, several Olympic governing bodies, the NCAA, the Indianapolis Motor Speedway, and other major sporting organizations.
The curriculum ensures students work directly with these and other organizations before they graduate, interning with professional and amateur sports teams and solving real-life business problems.
The Tourism, Conventions, and Event Management (TESM) degree allows detail-oriented individuals to call the shots in a fast-paced work environment that changes daily. A degree in TESM covers all angles of event management, hospitality, and tourism. In addition to the bachelor’s degree, students earn a certificate from the Kelley School of Business.
Students study event management in and out of the classroom, run their own events, and get hands-on experience through extracurricular programs and internships at places like the Indianapolis Children’s Museum, the JW Marriott, the Make-A-Wish Foundation, and the 500 Festival.
These rich resources in the Indianapolis tourism, event, and hospitality industry—along with dedicated professors who have worked in the field—give students the education and professional contacts they need to land a job managing high-profile events, sports franchises, museums, and other attractions after they graduate.
Certificates
Beverage Management Services
In this certificate program, students become qualified for a supervisory position in bars, restaurants, clubs, catering businesses, and other food operations—for example, running an upscale restaurant or advising bar staff, management, and customers with making beverage selections.
Cultural Heritage Tourism
This certificate program prepares students for careers in cultural attractions, art and culture organizations, historic preservation, cultural travel, food, and other cultural tourism interests. Cultural Heritage Tourism can be completed 100 percent online and is an IU Online approved program.
Events Management
The certificate in events management prepares students for a career in planning corporate and nonprofit meetings and events, as well as planning special events such as weddings, conferences, and festivals. The Events Management certificate is approved for Financial Aid if completed by itself. The Events Management certificate can be completed 80–99 percent online and is an IU Online approved program.
Hospitality Management
When it comes to hospitality management, our certificate program will prepare you early for a management position. That means you can get your career off the ground in the early stages with training in general management, financial accounting, sales, and food service sanitation in a variety of venues, such as lodging, restaurants, bars, clubs, convention, and conference centers, event venues, catering companies, and other hospitality service businesses.
Sports Tourism Development
In this certificate program, students discover the many aspects of sport event planning—site selection, logistics, personnel, marketing, economics, and legalities—and examine how sports make an impact on community and business growth. Depending on interests, students may choose elective courses around sport journalism, sport marketing, sport sociology, or other special topics. The Sports Tourism Development certificate can be completed 100 percent online and is an IU Online approved program.
Tourism Planning and Development
In this certificate program, students analyze travel trends to better understand the patterns, principles, and management of popular tourist destinations. Depending on interests, students also have opportunities to learn about visitor behavior, sports tourism, cruise line management, and other special topics. Tourism Planning & Development can be completed 100% online and is an IU Online approved program.
Minors
Events Management
With a minor in events management, students are better positioned to manage corporate, nonprofit, social, cultural, and sports events. They learn how to create, manage, and execute an event from a designed concept, as well as the basics of event budgeting, site selection, marketing, staffing, and risk management.
Hospitality Management
The hospitality management minor prepares students for careers in lodging, restaurants, bars, clubs, convention and conference centers, event venues, catering companies, and other hospitality service businesses. Students learn the ins and outs of the tourism industry, including how to best meet guests' needs at hotels, how to manage venues, and best practices for catering.
Sports Marketing
The sports marketing minor teaches a foundational understanding of sports marketing theory, especially how sports marketing activities and strategies contribute to sports business success. Students learn the foundations of marketing, accounting, and sports management and then use these skills to solve problems sports organizations face every day.
Tourism Management
The tourism management minor prepares students for careers with destination marketing organizations, tourist attractions, travel businesses, and tourist leisure services. Courses focus on the management, marketing, and product development of destination marketing organizations, such as convention and visitors' bureaus and state tourism offices. Students also examine the relationships between tourism, sustainability, and development at local, state, national, and international levels.
