Undergraduate Academic Programs
Minors
Sport Marketing and Management
Admission
Students wanting to declare this minor may do so in one of two ways:
- by completing the form at https://publichealth.indiana.edu/undergraduate/minors-cert.html
- alternatively, by contacting the records office of their degree-granting school/unit to have this minor officially added as an academic objective. Kelley School of Business students must complete the following form: https://apps.kelley.iu.edu/UGrad/Student/MajorMinorChangeRequest
Students are responsible for checking with their degree-granting schools/units to determine whether or not this minor may be officially recorded on their transcripts.
Students considering this minor may schedule an appointment with an SPH-B academic advisor.
School of Public Health-BloomingtonStudent Services Suite
1025 E. Seventh Street
Bloomington, IN 47405-7109
812-855-2032
sphadvr@indiana.edu
Requirements
This undergraduate minor program is intended for students in degree programs other than the sport marketing and management major, who wish to add this specialty to their studies. This minor requires:
- successful completion of 15 credit hours prescribed below.
- a minimum cumulative minor GPA of 2.0.
- a minimum grade of C- is required in each minor course.
Note: No course in this minor may be taken under the Pass/Fail Option.
Core Courses (9 cr.)
Complete each of the following courses:
- SPH-M 211 Introduction to Sport Management (3 cr.)
- SPH-M 318 Management of the Sport Enterprise (3 cr.)
- SPH-M 418 Sport Marketing (3 cr.)
Electives (6 cr.)
Complete two of the following courses:
- SPH-C 213 Introduction to Sport Communication (3 cr.)
- SPH-C 329 Issues in Sport Communication (3 cr.)
- SPH-M 304 Sport Industry Studies (3 cr.)
- Repeatable for credit: M 304 can be taken up to 2 times with different topics.
- Beginning Spring 2025, these SPH-M 304 topics will become their own courses as noted below. Topics previously completed as SPH-M 304 cannot be repeated as the same topic with the new course number (e.g., SPH-M 304 Sport Analytics cannot be repeated as SPH-M 310 Sport Analytics for credit).
- SPH-M 310 Sport Analytics (3 cr.)
- SPH-M 311 Diversity in Sport Management (3 cr.)
- SPH-M 312 International Sport Management (3 cr.)
- SPH-M 314 E-Sports Marketing & Management (3 cr.)
- SPH-M 328 Issues in Intercollegiate Athletics (3 cr.)
- SPH-M 333 Sport in America: Historical Perspectives (3 cr.)
- SPH-M 382 Sport in American Society (3 cr.)
- SPH-M 404 Colloquium in Sport Management (3 cr.)
- Repeatable for credit: M 404 can be taken up to 2 times with different topics.
- Beginning Spring 2025, these SPH-M 404 topics will become their own courses as noted below. Topics previously completed as SPH-M 404 cannot be repeated as the same topic with the new course number (e.g., SPH-M 404 Sport Branding cannot be repeated as SPH-M 408 Sport Branding for credit).
- SPH-M 405 Issues in Professional Sports (3 cr.)
- SPH-M 406 Colts Gameday Experience (3 cr.)
- SPH-M 408 Sport Branding (3 cr.)
- SPH-M 411 Legal Issues in Sport Settings (3 cr.) or SPH-R 411 Legal Issues in Sport Setting (3 cr.)
- SPH-M 415 Sport Promotion and Public Relations (3 cr.)
- SPH-M 423 Financial Principles in Sport (3 cr.)
- SPH-M 426 Sales Management in Sport (3 cr.)
- SPH-M 428 Strategic Management in the Sport Industry (3 cr.)
Recommended (not required)
- SPH-M 495 Practicum in Sport Studies (P: 2.3 CGPA) (1-3 cr.)