Marketing Major

The study of marketing concerns itself with all activities related to the marketing and distribution of goods and services, from producers to consumers. Areas of study include consumer behavior, the development of new products, pricing policies, institutions and channels of distribution (including retailing, the Internet, and wholesaling), advertising and social media, professional selling, sales promotion, marketing research, and the management of marketing to provide for profitable and expanding businesses.

The marketing curriculum provides comprehensive training for students so they can approach problems with a clear understanding both of marketing and of the interrelationships between marketing and other functions of the firm. Marketing majors include students planning careers in marketing management, professional sales, corporate retailing, marketing research, brand management, and advertising. Students may pursue within the curriculum a modest degree of specialization in the area of their vocational interest.

Marketing Major Requirements (21 credits):

• BUS-M 303
• BUS-M 344
• BUS-M 346
• BUS-M 450
• Elective (9 credits)
  • BUS-M 255 (if taken prior to I-Core)
  • BUS-M 330
  • BUS-M 360
  • BUS-M 401
  • BUS-M 402
  • BUS-M 405
  • BUS-M 407
  • BUS-M 415
  • BUS-M 419
  • BUS-M 426
  • BUS-M 429
  • BUS-M 431
  • BUS-M 432
  • BUS-M 455 (Pricing)
  • BUS-M 455 (Retail Analytics)
  • BUS-M 455 (New Product Development)

Professional Sales Major

Few would be surprised to learn that “sales” is the most common career entry point for marketing graduates. What might be more surprising are the findings of a 2010 Georgetown University study: Sales was a top-ranked career for a number of other disciplines outside of marketing. Sales ranked second for students majoring in general business, economics, international business, and management. Sales ranked third for students majoring in finance, operations management, HR and management information systems. Across campus, sales was ranked second/third for students in the social, natural and physical sciences, liberal arts, and communications.  According to DePaul’s bi-annual Universities and Colleges Sales Education Landscape Survey, sales curricula grew from 44 U.S. programs in 2007, to 67 in 2009, to 101 programs in 2011. Clearly the demand for sales-ready graduates is large and growing. Given the un- and underemployment rate of many college graduates, universities have an imperative to equip students for promising areas of post-graduation employment.

Professional Sales Major Requirements (21 credits): 

• BUS-M 303
• BUS-M 344
• BUS-M 346
• BUS-M 330
• BUS-M 426
• BUS-M 450
• Elective (3 credits)
  • BUS-M 360
  • BUS-M 407
  • BUS-M 455 (Advanced Professional Sales Practicum)  
  • BUS-Z 404

Digital and Social Media Busienss Applications Co-Major

What is digital and social media? Digital media are any media that are encoded in a machine-readable format. This includes digital imagery, digital video, video games, web pages/websites, social media, data and databases, digital audio, and e-books (Wiki). Social media are computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks (Wiki).

Digital adn Social Media Business Applications Co-Major Requirements (12 credits):

• BUS-M 432 (May not double count with Marketing Major)
• BUS-M 455 Topic: CRM and Digital Analytics (May not double count with Marketing Major)
• BUS-S 326
• Elective (3 credits)
  • BUS-M 429
  • BUS-L 356
  • New Electives as updated by Departments