Pictured | Vishal Bindroo, PhD | University of Central Florida, 2009 | Chair of Business Law, Management, and Marketing; and Associate Professor of Marketing
General Business
Vishal Bindroo, PhD | Area Chair
Administration Bulding 204D | (574) 520-4294
About the Concentration in General Business
For students wishing to pursue a broad, general degree program, this curriculum provides a vehicle for organizing their studies. The integrating focus is the responsibility for administering the multiple operations of the business firm in a rapidly changing environment. Emphasis is on the process involved in setting goals for corporate effort, coordinating and controlling multiple programs, and regulating inputs and outputs with varied environments.
Objectives at the undergraduate level are to provide a broad, liberal education as a base and to develop proficiency in understanding and solving interrelated business problems.