Pictured | Danielle Schwenk | Bachelor of Science in Business, Advertising and Marketing / Minor in Philosophy | Knox, Indiana (hometown)
Student Government Association | Associate Justice
Club Affiliation | Advertising Club, Marketing Club

Bachelor of Science in Business (Advertising)

The advertising curriculum provides an educational foundation for those preparing for careers in which advertising may play a major role. Such careers include work in the management of advertising; advertising sales; product management with those firms where strong emphasis is placed on advertising; or specialized areas of copy, layout, design, or production.

Employment in these careers may be with advertising departments of manufacturing, distributing, or retailing firms; with media, including television, radio, newspapers, magazines, direct mail, or the Internet; with advertising agencies; or with companies dealing in specialized aspects of advertising and sales promotion.

Because the advertising function in a business firm constitutes part of a total marketing program, the advertising curriculum provides, first of all, a base of general business and marketing studies. The capstone of this degree program is a modest degree of specialization in advertising courses.

Academic Advising

Your academic advisor is a critical partner in fostering your success at IU South Bend and beyond. Your advisor will help you explore academic majors and careers, plan your degree, choose classes, learn about internships and study abroad, and much more. To see who is assigned as your advisor, visit your Student Online Advising Record in one.iu.edu. For more information about advising at IU South Bend, visit the website for the Undergraduate Advising Center.

Final responsibility for meeting degree requirements rests with the student.

Questions about advising? Email sbadvise@iu.edu or call (574) 520-4550.

Degree Requirements

Degree Map >>

Students receiving the Bachelor of Science in Business degree must complete 120 total credit hours including:

• Judd Leighton School of Business and Economics Campuswide General Education Curriculum (33 cr.)
• Judd Leighton School of Business and Economics (BS in Business) Additional Requirements (51 cr.)
• Concentration Requirements (21 cr.)
• Electives (15 cr.)

• A minimum of 30 credit hours at the 300– or 400–level.
• Courses required for the major must be completed with a grade of C or higher.
• A minimum CGPA of 2.0 is required.
• All courses are 3 credit hours, unless otherwise noted.

Concentration Requirements

Junior and Senior Years­­

• BUS-M 303 Marketing Research
• BUS-M 405 Consumer Behavior
• BUS-M 415 Advertising and Promotion Management
• BUS-M 418 Advertising Strategy
• FINA-S 326 Computer Art and Video

Select two of the following:

• BUS-M 401 International Marketing
• BUS-M 419 Retail Strategy
• BUS-M 426 Sales Management
• BUS-M450 Marketing Strategy

Electives (15 cr.)

Students will consult with an academic advisor for recommended electives.